Maven – Its Growth and Success in Detroit and the U.S.

  I had the opportunity to attend Adcraft Detroit’s most recent event where Maven’s Chief Marketing Officer, Megan Stooke, spoke about the organization’s latest and greatest efforts. Maven, a subsidiary of General Motors, is a mobility service that touts free lifetime memberships for people to rent vehicles for personal use and jobs in the gig
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Run a Successful Social Media Contest in 3 Simple Steps

So you want to run a social media photo contest? Getting started is often the hardest part, but don’t worry your friends at Franco can help you make your contest successful. #1 Determine your goals Start by determining what you want to accomplish with this contest. Typically, there are three main reasons for wanting to
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NAIAS, the Detroit Tigers and Book Club

January had our teams busy with one focus: vehicles. With the arrival of January comes the arrival of perhaps the biggest event of the year in Detroit. We’re talking, of course, about the North American International Auto Show. We had a lot of fun running around Cobo Center for the annual event, and in between
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PRSA Crain’s Detroit Business Event Recap

By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business news staff, was one for the books. Hosted at Lawrence Technological University, the seven panelists broke down the new Crain’s Detroit Business model, which is three-pronged. Focused beat writers. This makes perfect sense. Going forward, each beat writer will have
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