Transitioning from Corporate Communications to Agency PR

Prior to coming to Franco, I worked in internal communications for an automotive manufacturing company. The transition from corporate communications to B2B and consumer public relations has been a huge change, and at times challenging. However, it’s rewarding learning something new and, at the end of the day, being able to see your work in action.
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Infographics Cut Through the Clutter, Not the Dough

Do you love spreadsheets? As in, do you absolutely love seeing words and numbers neatly lined up in rows and columns to tell a story? Do you play around in Microsoft Excel on your off hours? Could you wax poetic about PivotTables, pie charts and scatter plots? Of course not. Public relations, marketing, social media
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#DetroitInspiresMe Movement Changes with Detroit

Detroit is challenging expectations, meeting beliefs and soaring above dreams for the city. We first started the “Detroit Inspires Me” campaign a year and a half ago when this city was beginning a renaissance; businesses were returning to downtown, millennials were moving downtown and large-scale developments were just beginning to break ground. Today Detroit continues
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