Five Questions for Marketers Preparing for GDPR

The European Union’s General Data Protection Regulation (GDPR) requirements go into effect this month, but what does that mean for marketing professionals around the world? What is GDPR?     When it comes down to it, GDPR is all about giving EU citizens control over their personal data, and this legislation takes a very broad
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Five Ways to Get the Most Life out of Your Press Release

After rounds and rounds of countless edits, the press release you’ve worked tirelessly to craft is finally finished. You’ve pitched it to every relevant journalist on your media list, got a few publications to pick up your story – but now what? Weeks and sometimes months of hard work can go into writing the perfect
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Media Matters: Stephanie Steinberg, SEEN in the Franco Neighborhood

For years we’ve heard that print media is dead. In an age full of compact supercomputers, 5G networks and in-car Wi Fi, traditional magazines and newspapers have mostly fallen by the wayside in favor of Facebook, Twitter, Snapchat and an abundance of always-connected devices. Stephanie Steinberg believes otherwise, and stopped by the Franco office for
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