Worldcom is the largest network of independent public relations firms in the world. This project marks the first collaboration between Franco and a Worldcom partner since Franco was accepted into the network at its annual meeting in Rome this April.

For the next several months, Franco will work alongside Jack Horner Communications to recruit patients for the recently launched BARI2D (Bypass Angioplasty Revasacularization Investigation Type 2 Diabetes) clinical trial. The scope of the work also includes the evaluation of promotional materials at recruitment sites, the identification of marketing opportunities for the BARI2D trials, a media relations outreach to publicize the trials, and special physician events. Patient recruitment sites for the clinical trials include Henry Ford Hospital and St. Joseph’s Mercy Hospital in Ann Arbor.

“As a Worldcom member, we are now able to broaden our reach and partner with other public relations agencies around the world,” said Franco President Maria Leonhauser Rosenau. “We look forward to working on this project and helping to promote this very important health care issue in the metro-Detroit area.

Franco Public Relations Group is a full-service public relations firm headquartered in Detroit’s Renaissance Center. Established in 1964, Franco offers a complete range of communications services, with programs that incorporate media relations, crisis management, employee/member relations, community relations, public-affairs consulting, trade-show support, executive communications training, event planning and management, and corporate-identity development. Franco represents many national and international clients in such areas as manufacturing, technology, associations, retailing, professional services, entertainment, health care, and financial services.

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