Account managers and executives typically come to Franco with years of public relations success and from all aspects of creative communications. And each Franco executive becomes an expert in the industries and professions represented by his or her accounts.

Therefore, individuals at Franco bring a depth of experience relating to any of several industries, professions, and/or communications specialties that distinguishes them and their accomplishments.

The centers of experience structure allows Franco to assemble the most appropriate mix of talent to form teams like this one that launched the Extra Touch Florists Association with a major event in Chicago.

This rare gathering of expertise has enabled us to structure the Franco firm around "centers of experience." We bring together the appropriate set of these centers of experience to service the particular communications needs of our clients.

Thus some accounts may be structured with a manager and one or more account executives. Other accounts may combine the expertise of several managers and specialists. Individuals are not restricted in their account service by artificial boundaries of account groups. Franco assembles the people with the most appropriate backgrounds and knowledge to serve each client.

This flexibility to marshal the best resources for every client is a key benefit of hiring a firm of Franco's size and longevity.

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• Tom Constand:
  Event planning and management, hospitality industry, charities/non-profits, associations, consumer and trade shows

• Susan Ferraro:
  Health care and safety, education, non-profits, retail, community relations, event production, real estate, special events, broadcasting and production, financial services

• Stephen Friedman:
  Executive training, speech writing, publications, technology, creative communications industry, associations, consumer and trade shows, real estate

• Marc Harlow:
  Automotive industry, manufacturing processes, large-scale industry events, government relations, community relations, associations/non-profit groups, television production, speech writing, feature writing.

• Dan Miller:
  Business consulting firms, law firms, financial services, associations, education, engineering, aviation, event production, trade shows

• Michelle Zdrodowski
  Community relations, education, public affairs/government relations, charities/non-profits, special events/event production, speech writing.