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Crisis Communications



A crisis can be a disaster or an opportunity for a company, depending on how well the organization communicates with the media and the public at large.

This program, carried out by Chief Executive Trainer Stephen Friedman, is designed to help corporate executives and communications staff learn the basic elements of good crisis communications and methods to help them emerge from the crisis intact and even stronger than before.

Following a seminar-style presentation on crisis management, a role-playing workshop is carried out to practice applying the elements discussed in the seminar.

The program includes such elements as:
  • Defining a crisis for the organization

  • Methods to identify potential crises in the organization

  • Analyzing the likely impact of various types of crises

  • The objectives of crisis management

  • Elements of good crisis management

  • Developing the crisis response team

  • Issues for the crisis response team

  • The role of the news media in a crisis

  • What every media spokesperson must know

  • Relating to the media in a crisis

  • The legacy of a crisis
Each participant receives an outline of the content of the seminar.


For more information, contact:
Stephen Friedman
Chief Executive Trainer
friedman@franco.com
 (313) 567-5201 Voice
(313) 567-4486 Fax
Franco Public Relations Group
400 Renaissance Center, Suite 1000
Detroit, Michigan 48243

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