Franco will partner with Strategy Network, a Livonia-based marketing firm, to support the national launch of the new club through extensive media relations and executive positioning. “We are pleased to work with GM Motor Club and look forward to a productive relationship,” said Rosenau.

GM Motor Club provides nationwide, emergency roadside service and travel benefits to owners of any make or model private passenger vehicle. For a single membership rate, GM Motor Club covers all eligible drivers in a family when operating any passenger vehicle. Coverage includes 24-hour 800-number access; 24-hour service for lockout, flat tire change, emergency fuel service or battery jump-start; and “no-mileage limit” towing to the nearest repair facility. Additional services include trip routing, map services, travel discounts and ATM/rental car locator.

Franco Public Relations Group is a full-service public relations firm headquartered in Detroit’s Renaissance Center. Established in 1964, Franco offers a complete range of communications services, with programs that incorporate media relations, crisis management, employee/member relations, community relations, public-affairs consulting, trade-show support, executive communications training, event planning and management, and corporate-identity development. Franco represents many national and international clients in such areas as manufacturing, technology, associations, retailing, professional services, entertainment, health care, and financial services.

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