DETROIT, September 27, 2002 – Maria Leonhauser Rosenau, president of Franco Public Relations Group (Franco) recently addressed the sixth annual Creative Conference of the Marine Design Resource Alliance in West Palm Beach, Fla. on the importance of designing, planning and communicating a company’s brand strategy.
During her remarks, Leonhauser Rosenau drew from her past experience as director of public relations for Volkswagen in North America to engage marine industry leaders on how she used public relations initiatives to brand the Volkswagen Concept 1 (new Beetle) vehicle. Other aspects of her remarks included the importance of understanding the consumer purchasing decision, the connection between a consumer purchase and a lifestyle choice and the importance of brand loyalty.
Leonhauser Rosenau spoke on the same panel with Jack Telnack, former vice president of corporate design for Ford Motor Company, and Jay Klompmaker, professor emeritus of business administration at the University of North Carolina.
Leonhauser Rosenau was recently voted one of Detroit’s 100 Most Influential Women by Crain’s Detroit Business and brings 25 years of experience in public relations and journalism to Franco.
She is responsible for the management of the agency and for expanding the firm’s presence in international markets.
In addition to her public relations background, Leonhauser Rosenau has experience as a journalist, including positions as a reporter, editor, editorial writer and columnist for The Philadelphia Bulletin, the Sacramento Bee, Time magazine and People magazine.
Leonhauser Rosenau holds a bachelor of arts degree in English and theatre arts from Temple University and is the recipient of numerous journalism and civic awards.
She is a resident of Dearborn, Mich.
Franco Public Relations Group is a full-service public relations firm headquartered in Detroit’s Renaissance Center. Established in 1964, Franco offers a complete range of communications services, with programs that incorporate media relations, crisis management, employee/member relations, community relations, public-affairs consulting, trade-show support, executive communications training, event planning and management, and corporate-identity development. Franco represents regional, national and international clients in such areas as manufacturing, technology, associations, non-profits, retailing, professional services, entertainment, health care, and financial services.
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