Franco Public Relations Group Media Training Program

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Dealing with the News Media

Since 1984, business executives have turned to Franco Public Relations Group for intensive media training.

Franco's training session, called Dealing with the News Media, is conducted for individual executives and small groups of corporate leadership. Seminar versions for larger groups are available as well.

This program focuses on specific tips to help news makers take control of media interview situations; feel comfortable and confident with reporters; and get their stories told, rather than a reporter's preconceived notions of the story. It is shaped to the specific needs and issues surrounding each participant.

Dealing with the News Media includes a presentation on how to handle interviews, videotaped comments from print and broadcast business editors, and realistic videotaped interviews and critiques with each participant to help improve executive performance in news interviews.

In this program, participants learn:

24 ways to prepare for and conduct themselves during a news interview

10 of the most common mistakes executives make with the news media

15 ways to make a news story more newsworthy

13 important differences between print and electronic media in the way they gather and report

news

11 ways to deal with hostile reporters and "ambush" interviews

5 ways to deal with uninformed reporters

23 tips on how to conduct themselves in a news conference

30 techniques to use specifically in TV and radio news interviews

8 important facts about deadlines

A dozen of the toughest questions reporters may ask during an interview.

Each session is led by Chief Executive Trainer Stephen Friedman. He is a veteran executive trainer; TV, radio and magazine journalist; public relations executive; and award-winning corporate video producer.

"Those who attended your session were very complimentary. Thanks for your efforts. Excellent presentation, very informative, very helpful."

—David Hyatt, Executive Director, National Auto Dealers Assn.

"Thanks for a great, very professional training session. I've done many such sessions in my career, but yours was one of, if not the, best I've been through."

—Carl Moskowitz, Director, Public Affairs, Solutia, Inc.

"Thank you for an awesome training experience. You are an excellent instructor and I enjoyed listening and learning from you."

—Ellen Schnackel, Facilities Manager, Ford Community & Performing Arts Center

"Thanks so much for the great seminar on media/public relations. All the attendees raved about the session. Your depth of knowledge and presentation style made for an entertaining and very beneficial day. We’ve already implemented some of your ideas! Thanks again for a job well done."

—Vickie Galpin, Vice President/Operations, The Better Business Bureau

For more information, contact: Stephen Friedman Chief Executive Trainer friedman@franco.com (313) 567-5201 Voice (313) 567-4486 Fax	Franco Public Relations Group 400 Renaissance Center, Suite 1000 Detroit, Michigan 48243 Back to programs list
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