Each member of every Franco Public Relations Group account team examines and develops opportunities to gain media coverage for our clients.
On a regular basis, our professional staff members talk with and meet with important reporters in the general business press, TV and radio newsrooms, wire service organizations and trade publication bureaus to gain placement of news-story ideas that we generate.
Frequently, news reporters and editors will initiate calls to our account teams to seek out experts on a particular topic in the news from among our clients. And, often, we invite reporters and editors to our offices to discuss their future editorial plans, new publications and new assignments.
Franco's professional practitioners include a large number of former print and broadcast journalists who understand exactly what the media are seeking in terms of story "angles" and topical issues.