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Franco Public Relations Group Lands RE/MAX Account

DETROIT, Oct. 9, 2002 – Franco Public Relations Group (Franco), a Detroit-based full-service public relations agency, announces the addition of the real estate franchise RE/MAX of Southeastern Michigan to its client roster. Franco President Maria Leonhauser Rosenau made the announcement.

Franco will provide strategic counsel to RE/MAX in the area of media relations and community relations. In addition, Franco will help build greater awareness of the RE/MAX brand among the buying and selling public in southeastern Michigan.

“RE/MAX’s strong name recognition and solid business practices set them apart from the competition,” said Leonhauser Rosenau. “The opportunity to work with such a well-respected player in the real estate community is a great win for Franco. We look forward to a productive partnership.”

In addition to the integrated communications campaign, Franco will help RE/MAX of Southeastern Michigan kick-off its 25th anniversary this winter.

Franco Public Relations Group is a full-service public relations firm headquartered in Detroit’s Renaissance Center. Established in 1964, Franco offers a complete range of communications services, with programs that incorporate media relations, crisis management, employee/member relations, community relations, public-affairs consulting, trade-show support, executive communications training, event planning and management, and corporate-identity development. Franco represents many national and international clients in such areas as manufacturing, technology, associations, retailing, professional services, entertainment, health care, and financial services.

The RE/MAX franchise network, now in its 30th year of consecutive growth, is a global real estate system operating in 40 countries. More than 4,300 independently owned offices engage over 47,000 member sales associates who lead the industry in professional designations, experience and production while providing real estate services in residential, commercial, referral, relocation, and asset management. For more information, visit www.remax.com.

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Copyright 2001, Franco Public Relations Group