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Stephen Friedman |
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Steve Friedman is a veteran journalist, executive trainer, video producer, Internet webmaster and public relations executive. His background includes ten years as a TV and radio journalist and five years as a business magazine editor. Through Franco's operations in Detroit and the western United States, Steve has trained hundreds of top corporate officers, association leaders, political figures, marketing staffs and others involved in delivering presentations to groups and to the news media. His clients have included such well-known corporate names as Microsoft, IBM, Deloitte & Touche, Del Webb Corp., Ford Motor Co., MGM Grand, FTD Association, National Auto Dealers Association, as well as many startup technology companies, entrepreneurships and professional practitioners. In the 1970s, Steve worked as a researcher with Walter Cronkite, Dan Rather and other correspondents with CBS News in New York. In that capacity, he was part of the CBS News team covering the Apollo missions to the moon and the 1972 presidential primaries and national conventions. Steve later worked as a reporter, news-film photographer, writer and editor at network-affiliate TV stations in Cincinnati and Columbus, Ohio. He has been a radio news reporter and has produced local business programs for cable TV stations. Prior to joining Franco, Steve was the senior communications executive with the Greater Detroit and the Greater Cincinnati chambers of commerce for eight years. His chamber responsibilities included serving as editor of The Detroiter magazine and acting editor of Cincinnati magazine, supervising public relations, and developing programs for television and presentation centers. He also was elected for a term as national chairman of the American Chamber of Commerce Executives Communications Council. Steve joined the Franco firm as a vice president in 1984, managing accounts in the arenas of communications, professional services and retailing. Since 1987 he has headed units responsible for specialized creative services within the firm. His unit has earned many national and international awards for its video productions, and two of Steve's productions have been aired on the Public Broadcasting System in Michigan. A Phi Beta Kappa graduate in journalism from The University of Michigan, Steve earned his master's degree from the Columbia University Graduate School of Journalism. He is the author of 100 Practical Tips for Improving Your Presentation and of a university text, A Practical Guide to Corporate Video Production. Steve is a member of the Public Relations Society of America and former chairman of the Oak Park (MI) Cable TV Commission.
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