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Staffing the Trade Show Exhibit



Often a company will assign internal personnel to staff its exhibit at a regional or national trade show, but rarely do these individuals receive training in effective ways to deal with visitors to the exhibit.

Our "Staffing the Trade Show Exhibit" training program, conducted by Chief Executive Trainer Stephen Friedman, will help you achieve optimal results from your trade show experience.

This one-to-two-hour seminar is shaped around the company's exhibit and trade-show objectives to provide exhibit staff with the information they need to meet the organization's goals, including:
  • The staff's role and responsibilities

  • Dressing appropriately

  • Becoming familiar with the exhibit

  • Do's and don'ts while on duty

  • What to do when a competitor visits the exhibit

  • The visitor's expectations

  • Controlling expectations

  • Qualifying prospects

  • What to do with qualified prospects
For more information, contact:
Stephen Friedman
Chief Executive Trainer
friedman@franco.com
 (313) 567-5201 Voice
(313) 567-4486 Fax
Franco Public Relations Group
400 Renaissance Center, Suite 1000
Detroit, Michigan 48243

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