a time bomb half an inch long.
And someone's about to clip it to your lapel.
The microphone can be a deadly device.
If handled improperly, it can wipe out your customer base, blow away your P/E ratio and destroy employee morale.
What you say to a reporter or to an audience — and how you say it — can help you and your company prosper, or it can ruin a once promising future. That's why it's crucial that, before you confront a microphone again, you understand the techniques required to use it effectively and to control the media interview or corporate presentation.
To learn and perfect these methods, hundreds of top-level executives, spokespersons, political figures, professional practitioners and personalities have called on The Franco Group over the past 17 years for its individualized, intensive executive-training programs.
They've learned how to deal effectively and comfortably with the news media. And they've mastered the techniques for dramatically improving their presentation style and content when they stand before employees, shareholders and colleagues.
From our national headquarters in Detroit and our Western Region base in Las Vegas, we offer some of the nation's most effective communications-skills training for executives who appear on screen, on stage, online, in print or in conference.
We can conduct these programs at our own training centers or at your location.
Speakers Bureau
We can conduct these seminars anywhere in the United States specifically to meet your organization's needs.
Dealing with the News Media, a seminar version of our acclaimed media-training program
Improving your Presentation, a seminar providing the key information from our individualized presentation-training program
Business writing techniques and improvement, including evaluation of your company's own written materials
When Crisis Calls, a seminar to help organizations understand the steps they must undertake before, during and after a crisis to communicate with the media and their publics.
Orientation to the Internet, with emphasis on E-mail and the World Wide Web, to offer practical information to help you understand and use the Internet to the advantage of your business.
In addition to our individualized training, your organization can arrange for Franco to present seminars to larger groups of your executives, staffs, association members or extended employee base.
Click links for details
Dealing with the News Media
This is the highly acclaimed media-training program praised by executives of many of America's most well-known companies, focusing on specific tips to help control media interview situations and feel comfortable and confident with reporters. It includes our 40-page interactive handbook that summarizes the program.
Practical Tips To Improve Your Presentation
This comprehensive training program helps top-level executives and presentation teams improve their presentation style and content. Sessions are conducted one-on-one for groups up to six people and as a seminar for large groups. Participants receive the book, 100 Practical Tips for Improving Your Presentation, by Steve Friedman, on an interactive CD-ROM.
Message development
This program provides guidance in creating the key messages that every company must carry forward into the media and into their presentations. Our process is designed to lead management toward creation of the messages that will best help their companies compete, grow and avoid negative publicity. .
Improving Your Business Writing
Available as a half-day seminar for groups or individual training, this program provides very specific techniques and information to help executives strengthen their business writing for communications with clients, customers, employees and other audiences.
Crisis Communications Training
This presentation and workshop for groups helps corporate and organizational executives identify potential crises that could impact their companies and the steps they should take to ensure they are communicating in a fashion that enables them to weather the crises successfully.
Staffing the Trade Show Exhibit
While companies may spend considerable resources preparing their trade-show exhibits, they often fail to prepare the people staffing those exhibits with the information they need to make the trade-show effort successful. This one-to-two-hour seminar is shaped around the company's objectives to help exhibit staff meet the organization's goals.
Coaching
Support Visuals
Executives receive individualized presentation tips, preparation and rehearsal for annual meetings, conferences and other appearances before large audiences, conducted during preparation sessions and/or on site prior to conferences and meetings.
Experienced graphics/visual artists can provide conceptual and final production of PowerPoint presentation materials, photos, slides, presentation boards, and overhead transparencies.
