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Improving Your Business Writing



Some say life is too short to sweat the small stuff. But the small things we do every day, each combining with the others, are what make life large. And if we don't get the basics right, we'll never succeed to the extent that we desire.

Too often, though, the people on whom we rely the most expose their flaws through the way they communicate in writing. Finding obvious punctuation mistakes in a letter, grammatical errors in signage, or weak writing skills in a newsletter from an organization that we had viewed as highly professional can be a severe letdown. These small mistakes can generate very large changes in our attitudes toward a company, an association, or a consultant.

Improving Your Business Writing is designed to help executives strengthen their written communications, improve their accuracy, and increase their effectiveness. In seminar form, this program is available to groups of employees. Or for one-on-one training, we review samples of the executive's written communications and then offer the techniques and advice required to make his or her writing more powerful and productive

The program includes sections on:
  • Strengthening your writing

  • Commonly overlooked or misunderstood basic rules

  • Proper use of abbreviations

  • "Red-flag" words to watch

  • Using sound-alike words correctly

  • Tips for speech writing

  • Techniques for writing for publications

  • Writing effective business letters

Plus a bonus section on Internet sites of particular value to executives

Each participant receives a disc with links to more than 100 Internet sites that can replace such traditional resources as directories, atlases, travel agencies, newspapers, and research libraries with online sources literally at the executive's fingertips.

All participants receive a copy of our handbook, 102 Practical Tips for Improving Your Business Writing


For more information, contact:
Stephen Friedman
Chief Executive Trainer
friedman@franco.com
(313) 567-5201 Voice
(313) 567-4486 Fax
Franco Public Relations Group
400 Renaissance Center, Suite 1000
Detroit, Michigan 48243

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