DETROIT, May 28, 2002 -- Franco Public Relations Group extends its international client services following acceptance into the Worldcom Public Relations Group, the largest network of independent public relations firms in the world. The firm announcement was madegained acceptance at Worldcom’s Annual General Meeting in Rome lastthis month. Worldcom’s previous Detroit partner was PR Associates, Inc., which Franco acquired in April.
In addition to the recent Worldcom membership, Franco continues its international counsel for Urban Science, a strategic consulting firm that provides customized intelligent solutions to companies seeking to increase the market share and profitability of their retail networks. Franco represents Urban Science in North America, the United Kingdom, Spain, and Germany.
“Becoming a Worldcom partner greatly enhances our ability to provide national and global reach for our clients,” said Maria Leonhauser Rosenau, president of Franco. “This, along with our international work for Urban Science, supports our strategic focus to serve the global market. We are delighted to service international clients at this level.”
Worldcom Public Relations Group is the world's largest consortium of independently owned public relations counseling firms. Worldcom is comprised of approximately 100 partner firms with offices in more than 30 countries on six continents. The organization serves national, international and multi-national clients needing in-depth marketing and communications support and expertise from professionals who understand the language, culture and customs of the domestic and foreign arenas in which they operate.
Franco Public Relations Group is a full-service public relations firm headquartered in Detroit’s Renaissance Center. Established in 1964, Franco offers a complete range of communications services, with programs that incorporate media relations, crisis management, employee/member relations, community relations, public-affairs consulting, trade-show support, executive communications training, event planning and management, and corporate-identity development. Franco represents many national and international clients in such areas as manufacturing, technology, associations, retailing, professional services, entertainment, health care, and financial services.
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