DETROIT, May 24, 2002 -- Frederick R. Zosel has joined Franco Public Relations Group, a Detroit-based public relations agency, as executive vice president. Zosel provides strategic counsel and account management support for a number of the firm’s automotive, business-to-business and consumer clients. He also serves on the firm’s senior management team.
Most recently, he was president and principal of PR Associates, Inc., which the Franco firm acquired in April.
Zosel has practiced public relations for more than 25 years in both agency and corporate positions. He has counseled CEOs and senior managers, and developed communications strategies for building brands, launching products, nurturing and defending corporate reputations, and enhancing employee commitment and productivity. He has extensive experience in leading communications campaigns in automotive, association, professional services, manufacturing and business-to-business sectors.
Zosel is active in community and professional pursuits and holds a bachelor of arts degree in journalism from Drake University and master of business administration degree in marketing from Wayne State University. He is a resident of Grosse Pointe Park, Mich.
Franco Public Relations Group is a full-service public relations firm headquartered in Detroit’s Renaissance Center.
Established in 1964, Franco offers a complete range of communications services, with programs that incorporate media relations, crisis management, employee/member relations, community relations, public-affairs consulting, trade-show support, executive communications training, event planning and management, and corporate-identity development. Franco represents many national and international clients in such areas as manufacturing, technology, associations, retailing, professional services, entertainment, health care, and financial services.
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