Supporting Veterans, Paying It Forward and Switching On 26,000 Lights

The Franco team had an event filled November from kicking off Salvation Army’s 2017 Red Kettle season to supporting Veterans at the Stahls’ Fourth Annual Veterans Day Open House and Charity Hockey Game. We spent the month supporting local organizations and surprising people with free coffee through our own Giving Tuesday campaign. See what else we were up to: Baking
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Media Matters: Al Johnson, FOX 2 visits Franco

Our team values the relationships we create with media contacts. Al Johnson, planning manager and executive producer with Fox 2 News, joined the team for some inside talk about his views on working with PR professionals. In return, we asked him how we could better collaborate with him and his team in the newsroom. He
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The Value of Video – Next-Level Content!

PR and marketing professionals must constantly create original material. Whatever the medium, we’re always looking to whip up fresh and innovative content for our clients. Given the state of media today, both online and off, there’s no better test of a firm’s ability to do this than video and photography. Video is dynamic. It gets our
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Zombies, the Eclipse and 50 Grand

Between grand openings and announcing the winner of $50,000 from Comerica Bank in the Comerica Hatch Detroit Contest, the Franco team had a busy August, but we still managed to have a little fun. Here’s what we were up to in August: Franco CEO Dan Ponder visited with different GMRENCEN tenants to learn more about
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Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm

Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word “different” in each of those sentences has special meanings in each context. Trust us, we know. As Detroit’s original PR and marketing firm, we’ve pioneered writing for each purpose – especially as consumer tastes and the media landscape have changed
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We’re Hiring – Video Production Specialist in Detroit

Franco, Detroit’s original full-service PR, Marketing and Social Media firm is seeking a Video Production Specialist to work out of our Detroit office! Working closely with the account teams, the video production specialist will produce engaging, polished video and other multimedia assets to be shared across our clients’ marketing channels. This may include live video
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