Media Matters: Al Johnson, FOX 2 visits Franco

Our team values the relationships we create with media contacts. Al Johnson, planning manager and executive producer with Fox 2 News, joined the team for some inside talk about his views on working with PR professionals. In return, we asked him how we could better collaborate with him and his team in the newsroom. He
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The Value of Video – Next-Level Content!

PR and marketing professionals must constantly create original material. Whatever the medium, we’re always looking to whip up fresh and innovative content for our clients. Given the state of media today, both online and off, there’s no better test of a firm’s ability to do this than video and photography. Video is dynamic. It gets our
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Zombies, the Eclipse and 50 Grand

Between grand openings and announcing the winner of $50,000 from Comerica Bank in the Comerica Hatch Detroit Contest, the Franco team had a busy August, but we still managed to have a little fun. Here’s what we were up to in August: Franco CEO Dan Ponder visited with different GMRENCEN tenants to learn more about
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Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm

Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word “different” in each of those sentences has special meanings in each context. Trust us, we know. As Detroit’s original PR and marketing firm, we’ve pioneered writing for each purpose – especially as consumer tastes and the media landscape have changed
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We’re Hiring – Video Production Specialist in Detroit

Franco, Detroit’s original full-service PR, Marketing and Social Media firm is seeking a Video Production Specialist to work out of our Detroit office! Working closely with the account teams, the video production specialist will produce engaging, polished video and other multimedia assets to be shared across our clients’ marketing channels. This may include live video
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A Midsummer City’s Dream

Summer is in full swing, and Franco was all around Metro Detroit in the month of July. Check out the fun times we’ve had on the town supporting clients and beyond! CEO Dan Ponder was given the Distinguished Service award at Metro Detroit Youth Day. Also pictured are Randy Henry of WDIV and Ed Deeb!
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Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide

What was the last piece you wrote that stood out to you? Account Director Elizabeth Robbins-Sabourin kicked off Franco’s Renaissance Readers Book Club with a simple question. The answers were long. Touching letters to friends. Blogs. Postcards from exotic locations. Facebook status updates that took 30 minutes to write. Each Franconian bared a bit of
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