Media Matters: Stephanie Steinberg, SEEN in the Franco Neighborhood

For years we’ve heard that print media is dead. In an age full of compact supercomputers, 5G networks and in-car Wi Fi, traditional magazines and newspapers have mostly fallen by the wayside in favor of Facebook, Twitter, Snapchat and an abundance of always-connected devices. Stephanie Steinberg believes otherwise, and stopped by the Franco office for
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Transitioning from Corporate Communications to Agency PR

Prior to coming to Franco, I worked in internal communications for an automotive manufacturing company. The transition from corporate communications to B2B and consumer public relations has been a huge change, and at times challenging. However, it’s rewarding learning something new and, at the end of the day, being able to see your work in action.
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Infographics Cut Through the Clutter, Not the Dough

Do you love spreadsheets? As in, do you absolutely love seeing words and numbers neatly lined up in rows and columns to tell a story? Do you play around in Microsoft Excel on your off hours? Could you wax poetic about PivotTables, pie charts and scatter plots? Of course not. Public relations, marketing, social media
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#DetroitInspiresMe Movement Changes with Detroit

Detroit is challenging expectations, meeting beliefs and soaring above dreams for the city. We first started the “Detroit Inspires Me” campaign a year and a half ago when this city was beginning a renaissance; businesses were returning to downtown, millennials were moving downtown and large-scale developments were just beginning to break ground. Today Detroit continues
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Maven – Its Growth and Success in Detroit and the U.S.

  I had the opportunity to attend Adcraft Detroit’s most recent event where Maven’s Chief Marketing Officer, Megan Stooke, spoke about the organization’s latest and greatest efforts. Maven, a subsidiary of General Motors, is a mobility service that touts free lifetime memberships for people to rent vehicles for personal use and jobs in the gig
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Run a Successful Social Media Contest in 3 Simple Steps

So you want to run a social media photo contest? Getting started is often the hardest part, but don’t worry your friends at Franco can help you make your contest successful. #1 Determine your goals Start by determining what you want to accomplish with this contest. Typically, there are three main reasons for wanting to
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NAIAS, the Detroit Tigers and Book Club

January had our teams busy with one focus: vehicles. With the arrival of January comes the arrival of perhaps the biggest event of the year in Detroit. We’re talking, of course, about the North American International Auto Show. We had a lot of fun running around Cobo Center for the annual event, and in between
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PRSA Crain’s Detroit Business Event Recap

By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business news staff, was one for the books. Hosted at Lawrence Technological University, the seven panelists broke down the new Crain’s Detroit Business model, which is three-pronged. Focused beat writers. This makes perfect sense. Going forward, each beat writer will have
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