Maven – Its Growth and Success in Detroit and the U.S.

  I had the opportunity to attend Adcraft Detroit’s most recent event where Maven’s Chief Marketing Officer, Megan Stooke, spoke about the organization’s latest and greatest efforts. Maven, a subsidiary of General Motors, is a mobility service that touts free lifetime memberships for people to rent vehicles for personal use and jobs in the gig
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PRSA Crain’s Detroit Business Event Recap

By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business news staff, was one for the books. Hosted at Lawrence Technological University, the seven panelists broke down the new Crain’s Detroit Business model, which is three-pronged. Focused beat writers. This makes perfect sense. Going forward, each beat writer will have
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Star Wars, Jumanji and Santa

Between media segments and planning a two-location simultaneous premiere for “Jumanji: Welcome to the Jungle” we had a busy December, but we still found time to have some holiday fun. Here’s our December highlights: Things got fishy at Fox 2 Account Executive Kellen Crow and Account Supervisor Marie Boyle attended a WJBK Fox 2 cooking
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Day in the Life of a CEO

Why Franco’s CEO, Dan Ponder, Rocks At some companies, the day-to-day involvement of the CEO is completely unknown. You know their face of course, and you can rightly assume that they have important responsibilities, but you know nothing about them. Not Franco’s CEO. Dan Ponder, CEO of Franco is a transparent and involved leader and,
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