How to get started: Video ideas for web and social media

Businesses and organizations can effectively engage their audience by using online videos.  As Franco PR’s “video guy” I sometimes get asked by clients and colleagues what types of videos they should create. The options are endless. Here are a few ideas to get you started:

How to video

You can learn how to do pretty much anything by going to YouTube. Then practice and get your brand involved. Teach people how to use your products, how to assemble something or how to perform a task. Here’s a good example from Edsel & Eleanor Ford House.

Tell a story

People are always interested in hearing a good story. It’s even better to see a good story. Highlight a customer or employee. A heartfelt story is always a good bet as demonstrated by Stand Up To Cancer’s patient story.

New products

Create a video to promote a new product. Share its features and what’s unique about it. Apple does this for most of its new products. Here is one for the iPad mini.

Educational Video

Teach your audience something. If you’re a real estate agent, maybe it’s “red flags to look for when house hunting” (and include visual examples). Or it could be something as simple as showing people where to park in downtown Detroit.

Event Recap

Share a recap of an event with your audience. If they were unable to attend or just plain weren’t invited, they’ll appreciate an inside look at what took place. The Detroit Historical Society shared this type of video prior to the opening of Detroit Legends Plaza. Here’s Gordie Howe making a hand cast for a plaza tile..


A video tour can be a fantastic way to give your audience an inside look at a building – perfect for a historic landmark, a factory or a museum. Crain’s Detroit Business created this tour of the Detroit Historical Museum after a renovation.

If a photo speaks 1,000 words, a video can be worth at least twice that. Give it a try and let us know how it works out.

Joe Ferlito is a senior account executive at Franco Public Relations Group. You can reach him at (313) 567-5031 or


Leave a Reply

Your email address will not be published. Required fields are marked *