Franco Public Relations Group - People

Joe Ferlito

Senior Account Executive

Joe Ferlito is Franco’s outdoors guy. On land or lake, he’s there fishing, hunting, kayaking and anything else that gets him out in the wilds of Michigan and across the country. He’s even brought nature inside with his pet turtles, Mougly (think ‘Jungle Book’) and Scooter, and four leopard geckos.

And then there are sports. Go Wings. His entry in Franco’s Pumpkin Decorating Contest was a giant Red Wings logo. You get the picture.

Joe is Franco’s videographer. He films clients’ events, testimonials and our own Franco Frolics and posts them on websites, YouTube, you name it.
He also supports events such as the Spirit of Detroit re-dedication ceremony at The Coleman A. Young Municipal Center. More than 500 guests attended and the event was covered by all major metro Detroit media.

Joe drafts media materials, conducts research and connects the media and community to our clients. He regularly works with print and broadcast media to secure interviews for clients, including Delta Dental – a regular around the holidays offering tips on better candy for teeth during Halloween and how to fill a tooth-friendly stocking at Christmas. Hint: consider a new toothbrush, chocolate and green or red dental floss.

Joe also maintains the company website and leads Franco’s internal communications and public relations efforts.

He holds a Bachelor of Science in advertising and public relations from Grand Valley State University.

Follow him on Twitter: @JJFerlito