James serves on a variety of Franco’s consumer accounts providing support with media relations, social media and content creation. He also contributes to Franco’s brand development team by creating social media content, managing blog posts and helping to implement the Detroit Inspires Me campaign.
Youness previously held several positions including a public relations and promotions internship at the United Shore Professional Baseball League, a communications internship at Central Michigan University athletics and a public relations internship at Special Olympics Michigan. He was a member of PRSSA and currently holds the position of Game Night PR Staff with the Detroit Red Wings.
When he’s not in the office, James can often be found at a sporting event or enjoying the outdoors with family and friends. Born a natural competitor, James loves to engulf himself in the sporting environment whenever possible. A die-hard Detroit Lions and Red Wings fan, James supports all Detroit sports teams and is excited for the Pistons to move back to Detroit.
James loves to travel and hopes to visit all 32 NFL stadiums, four of which he’s already checked off his list. From long boarding to water skiing, hunting to camping trips and everything in between, James stays active by taking advantage of the warm weather.
Youness holds a Bachelor of Applied Arts degree in integrative public relations and minors in journalism and sport management from Central Michigan University.