Situation
Continue to enhance “Impact Your Neighborhood,” a joint program between Panera Bread and United Way for Southeastern Michigan, which encourages volunteerism.
The program posts volunteer opportunities on United Way’s website; Panera hosts a breakfast/informational session and caters lunch. Volunteers are encouraged to send photos and blog about their experience on the website.
Franco has supported Panera in this effort since 2007.
Program
- Monitored and targeted local media to publicize volunteer opportunities
- Worked with bloggers (particularly mom/family bloggers) to share details about the program with their readers – many of whom are parents, a critical demographic for Panera
Results
- The program has grown from three service projects and 50 volunteers in 2007 to 10 projects and 290 volunteers in 2009
- Local blogs continue to cover the program
- Significant media coverage placed with all mediums
Daniel F. Ponder
Chief Executive Officer
Owner
Maria Leonhauser
President
Owner
Lori Cook
Office Manager
Sara Bloomberg
Account Executive
Stephanie Angelyn Casola
Senior Account Executive
Joe Ferlito
Senior Account Executive
Mark R Fisher
Senior Counsel
Ann Marie Fortunate
Account Executive
Angela Hernandez
Account Executive
Andrea Kenski
Account Executive
Tina Kozak
Senior Vice President
Jim Miller
Account Manager
Marie Stawasz
Assistant Account Executive
Tina Benvenuti Sullivan
Account Manager
Genna Young
Assistant Account Executive
Michelle Zdrodowski
Senior Vice President
400 Renaissance Center
Suite 1000
Detroit, Mich. 48243
P: (313) 567-2300
F: (313) 567-4486
info@franco.com
