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Public Relations

Public Relations is a powerful tool to build and communicate your brand, raise awareness and, quite simply, connect with your audiences.

We connect people in all sorts of ways. Check out the information below to find out how we can help you.

Strategic Planning

We believe in best practices, not cookie-cutter communications plans.

Whether it’s a one-time PR project or a five-year integrated marketing program, we listen to you, understand your needs and create communications programs that support your business goals.

And when everything changes at the last minute, we adapt.

Media Relations

Credibility is key and we’ve earned a solid reputation with local and national media.

Our media relations efforts include:

• Understanding what the media are looking for
• Helping you identify what’s newsworthy
• Writing and distributing press materials
• Positioning you as expert resources
• Arranging media interviews
• Organizing press events

Social Media

Any effective social media strategy is a three-step process:

• Listen to what’s being said
• Find your voice
• Participate in the conversation

We help you establish a dialogue with your audiences using social tools such as Facebook, Twitter and blogs.

Our experience ensures you participate in the right networks, contribute meaningful content and minimize your risk.

Crisis Management

No one wants to talk about a crisis, but if you don’t someone else will. Accessibility, accuracy and accountability are essential. We’ll provide counsel, work with you to address the issues and find the right approach to move forward – all with complete confidentiality.

Reputation is everything. Protect it. We will.

Community Relations

Our team members serve on many boards and committees. We leverage these relationships to benefit you.

Community relations programs include:

• Connecting with leadership groups
• Recommending committee and board memberships
• Identifying sponsorship/donation opportunities
• Organizational board development
• Arranging speaking engagements
• Networking at events

Content Creation

We serve as your news gatherers and package your story to attract the interest of your audiences.

• News releases and other media materials
• Annual reports
• Newsletters
• Website copy
• Brochures and other marketing materials

Measurement

PR is measurable, but it all depends on your yardstick. Every client has different needs and should measure PR success based on your own business goals.

Our proprietary measurement tools evaluate not only your progress to reaching these goals, but the overall effectiveness of your PR campaigns.

From traditional coverage to social networks, we help you determine your return on investment.