Five Ways to Get the Most Life out of Your Press Release

After rounds and rounds of countless edits, the press release you’ve worked tirelessly to craft is finally finished. You’ve pitched it to every relevant journalist on your media list, got a few publications to pick up your story – but now what? Weeks and sometimes months of hard work can go into writing the perfect
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Star Wars, Jumanji and Santa

Between media segments and planning a two-location simultaneous premiere for “Jumanji: Welcome to the Jungle” we had a busy December, but we still found time to have some holiday fun. Here’s our December highlights: Things got fishy at Fox 2 Account Executive Kellen Crow and Account Supervisor Marie Boyle attended a WJBK Fox 2 cooking
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Zombies, the Eclipse and 50 Grand

Between grand openings and announcing the winner of $50,000 from Comerica Bank in the Comerica Hatch Detroit Contest, the Franco team had a busy August, but we still managed to have a little fun. Here’s what we were up to in August: Franco CEO Dan Ponder visited with different GMRENCEN tenants to learn more about
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Reflecting on Detroit’s Eastern Market

Since its debut in the 1800s, Eastern Market has grown into one of Detroit’s most iconic destinations. With fresh food, restaurants, businesses, art and more, the historic shopping district never falls short of interesting things to do, see or taste. Ed Deeb, who some have referred to as “The Go-To Guy of Detroit, worked for
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Top 7 takeaways from Digital Marketing Boot Camp

Didn’t make it to the Detroit Regional Chamber‘s Digital Marketing Boot Camp? Franco team members Adriane, Jen and James summarized the top takeaways (and tweets) from a morning of impressive presenters and panelists including Sola Obayan, Eric Hultgren, Eric Thomas and Marcus Burrell. 1. Don’t get caught up on vanity metrics While vanity metrics, like the number of likes on a
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