Day in the Life of a CEO

Why Franco’s CEO, Dan Ponder, Rocks At some companies, the day-to-day involvement of the CEO is completely unknown. You know their face of course, and you can rightly assume that they have important responsibilities, but you know nothing about them. Not Franco’s CEO. Dan Ponder, CEO of Franco is a transparent and involved leader and,
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Zombies, the Eclipse and 50 Grand

Between grand openings and announcing the winner of $50,000 from Comerica Bank in the Comerica Hatch Detroit Contest, the Franco team had a busy August, but we still managed to have a little fun. Here’s what we were up to in August: Franco CEO Dan Ponder visited with different GMRENCEN tenants to learn more about
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Franco on the Town

From TV segments to business symposiums, this month we were busy supporting our clients! Marie and Jen attended Avalon International Bread’s bake house tour and interacted with members of the media. James and Pretzel Bell’s Executive Chef, Mike Trombley, stopped by TV20 Detroit to celebrate the restaurant’s one-year anniversary and March Madness specials. Dan and his
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Franco Launches New Brand

Welcome to Franco! We are proud to reveal the next generation of the Franco brand — a celebration of our past, present and future. Franco has been a leader in public relations in Detroit and beyond for more than five decades. We’re story tellers, but we’re usually helping our clients refine their messages, their strategies
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Franco Team

A bittersweet departure from a happy home

We talk a lot in public relations and marketing about “third-party validation,” the idea that what somebody else says about you is more trustworthy than what you say about yourself. You trust the restaurant reviewer more than the restaurant’s advertisements, your friend who hated the movie more than the actor praising it on the talk
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Franco Specialties – PR and Pumpkins

As the wind ripples the Detroit River outside our windows and the leaves turn on the Riverwalk, the Franco team prepares for one of their favorite fall pastimes – the annual pumpkin carving competition. Since this is my first Franco Halloween, I wanted to see just how fierce the competition is – so I dusted
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