Media Matters: Ashley Woods Took a Detour to Franco

In our industry things move quickly – this doesn’t just include deadlines and technology though, it also means media outlets evolving and emerging to meet consumers’ wants and needs. This puts an emphasis on us as PR professionals to stay up-to-date with the outlets in our area and continue to build relationships with them. One
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Metro Detroit Youth Day, World Cup, ChevyROR and more! July Franco on the Town

July has come and gone, but the summer season at Franco is just heating up. Franconians were busy all over Detroit – from hosting media at Metro Detroit Youth Day on Belle Isle, to working Chevrolet Rockin’ on the Riverfront concerts on the GM Plaza, to meeting with the next generation of PR professionals here
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Put Me In Coach: Tips to Successfully Start Your PR Career

“All things are ready, if our mind be so.” – William Shakespeare, Henry V Happy Francoversary to me! One year ago, I became an official part of the Franco team. Just a wide-eyed graduate of the University of Richmond’s Class of ‘17, I was eager to return to the Mitten and apply what I had
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Media Matters: Michael Lee of Crain’s Detroit visits Franco to talk Business

The Story of Detroit In a city making a major comeback, how do we truly highlight the story of Detroit? Detroit has quickly transitioned into a powerful economic force – attracting residential and business developers from all areas of the world. This success can be attributed to a city united under revitalization, and a dedicated
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#DetroitInspiresMe Movement Changes with Detroit

Detroit is challenging expectations, meeting beliefs and soaring above dreams for the city. We first started the “Detroit Inspires Me” campaign a year and a half ago when this city was beginning a renaissance; businesses were returning to downtown, millennials were moving downtown and large-scale developments were just beginning to break ground. Today Detroit continues
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PRSA Crain’s Detroit Business Event Recap

By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business news staff, was one for the books. Hosted at Lawrence Technological University, the seven panelists broke down the new Crain’s Detroit Business model, which is three-pronged. Focused beat writers. This makes perfect sense. Going forward, each beat writer will have
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Media Matters: Al Johnson, FOX 2 visits Franco

Our team values the relationships we create with media contacts. Al Johnson, planning manager and executive producer with Fox 2 News, joined the team for some inside talk about his views on working with PR professionals. In return, we asked him how we could better collaborate with him and his team in the newsroom. He
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