Put Me In Coach: Tips to Successfully Start Your PR Career

“All things are ready, if our mind be so.” – William Shakespeare, Henry V Happy Francoversary to me! One year ago, I became an official part of the Franco team. Just a wide-eyed graduate of the University of Richmond’s Class of ‘17, I was eager to return to the Mitten and apply what I had
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Infographics Cut Through the Clutter, Not the Dough

Do you love spreadsheets? As in, do you absolutely love seeing words and numbers neatly lined up in rows and columns to tell a story? Do you play around in Microsoft Excel on your off hours? Could you wax poetic about PivotTables, pie charts and scatter plots? Of course not. Public relations, marketing, social media
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Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm

Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word “different” in each of those sentences has special meanings in each context. Trust us, we know. As Detroit’s original PR and marketing firm, we’ve pioneered writing for each purpose – especially as consumer tastes and the media landscape have changed
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Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide

What was the last piece you wrote that stood out to you? Account Director Elizabeth Robbins-Sabourin kicked off Franco’s Renaissance Readers Book Club with a simple question. The answers were long. Touching letters to friends. Blogs. Postcards from exotic locations. Facebook status updates that took 30 minutes to write. Each Franconian bared a bit of
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12 Conferences You Can’t Miss in 2017

Public relations, marketing and social media are constantly changing and it’s hard to keep up with everything going on in our industry. Here are 12 conferences to keep an eye on this year to help you stay on top of the latest developments: Social Media Week, New York Feb. 23-March 3 Gear up for all
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