Run a Successful Social Media Contest in 3 Simple Steps

So you want to run a social media photo contest? Getting started is often the hardest part, but don’t worry your friends at Franco can help you make your contest successful. #1 Determine your goals Start by determining what you want to accomplish with this contest. Typically, there are three main reasons for wanting to
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#UnderOurCare, Hospice Is No Longer Uncomfortable

Out of any industry in the world, none has more riding on its shoulders than the healthcare industry. From the neurosurgeon to the EMT driver, everyone in the healthcare industry has a role in ensuring that a patient gets healthy. It’s a very driven, determined business with many facets and a single goal. But what
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Day in the Life of a CEO

Why Franco’s CEO, Dan Ponder, Rocks At some companies, the day-to-day involvement of the CEO is completely unknown. You know their face of course, and you can rightly assume that they have important responsibilities, but you know nothing about them. Not Franco’s CEO. Dan Ponder, CEO of Franco is a transparent and involved leader and,
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Supporting Veterans, Paying It Forward and Switching On 26,000 Lights

The Franco team had an event filled November from kicking off Salvation Army’s 2017 Red Kettle season to supporting Veterans at the Stahls’ Fourth Annual Veterans Day Open House and Charity Hockey Game. We spent the month supporting local organizations and surprising people with free coffee through our own Giving Tuesday campaign. See what else we were up to: Baking
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Zombies, the Eclipse and 50 Grand

Between grand openings and announcing the winner of $50,000 from Comerica Bank in the Comerica Hatch Detroit Contest, the Franco team had a busy August, but we still managed to have a little fun. Here’s what we were up to in August: Franco CEO Dan Ponder visited with different GMRENCEN tenants to learn more about
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A Midsummer City’s Dream

Summer is in full swing, and Franco was all around Metro Detroit in the month of July. Check out the fun times we’ve had on the town supporting clients and beyond! CEO Dan Ponder was given the Distinguished Service award at Metro Detroit Youth Day. Also pictured are Randy Henry of WDIV and Ed Deeb!
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Networking: Love it or hate it, an essential business tool

I have a secret. Not all PR people love networking. Not every PR pro is a natural at working a room. Some actually dislike, even dread, networking opportunities. And there’s a big difference between enjoying events, and actually being an effective networker. But love it or hate it, networking is an essential skill for any
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Interviewing for Video: 5 Best Practices

The popularity of videos has grown exponentially over the past few years and trends show that it’s not stopping any time soon. If you’re working in PR, marketing or social media, you’ll probably have to record a video at some point. Whether you’re a video pro or just starting out, these best practices are going
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Detroit Inspires Me Twitter Chat Recap

In honor of 313 Day, Detroit’s unofficial holiday, Franco hosted our first Detroit Inspires Me Twitter chat. In order to spark uplifting conversations about Detroit, we asked people to share some of the things that inspire them about the city. Here’s what we talked about: Q1: What inspires you about Detroit? Q1: What inspires you
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Reflecting on Detroit’s Eastern Market

Since its debut in the 1800s, Eastern Market has grown into one of Detroit’s most iconic destinations. With fresh food, restaurants, businesses, art and more, the historic shopping district never falls short of interesting things to do, see or taste. Ed Deeb, who some have referred to as “The Go-To Guy of Detroit, worked for
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