Media Matters: Kerry Doman and Carrie Budzinski Visit Franco “After 5”

Why does Detroit inspire us? For starters – people like Kerry Doman and Carrie Budzinksi of After 5 Detroit. With passion, positivity and exposure to a community of strong business leaders and public figures – Doman joined, and led, a movement towards promoting the wonder of Detroit. Building a Network Kerry Doman is the founder
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Mud, Logs and Trails – Ride and Drive Events and the Media

The automotive industry has some of the savviest event marketers, practically inventing the product launch process. One way to get media access to the latest and greatest vehicles is through local ride and drive events staged all over the country. These take place on different terrains; everything from race courses to mud tracks, ice and
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Media Matters: Stephanie Steinberg, SEEN in the Franco Neighborhood

For years we’ve heard that print media is dead. In an age full of compact supercomputers, 5G networks and in-car Wi Fi, traditional magazines and newspapers have mostly fallen by the wayside in favor of Facebook, Twitter, Snapchat and an abundance of always-connected devices. Stephanie Steinberg believes otherwise, and stopped by the Franco office for
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#DetroitInspiresMe Movement Changes with Detroit

Detroit is challenging expectations, meeting beliefs and soaring above dreams for the city. We first started the “Detroit Inspires Me” campaign a year and a half ago when this city was beginning a renaissance; businesses were returning to downtown, millennials were moving downtown and large-scale developments were just beginning to break ground. Today Detroit continues
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Maven – Its Growth and Success in Detroit and the U.S.

  I had the opportunity to attend Adcraft Detroit’s most recent event where Maven’s Chief Marketing Officer, Megan Stooke, spoke about the organization’s latest and greatest efforts. Maven, a subsidiary of General Motors, is a mobility service that touts free lifetime memberships for people to rent vehicles for personal use and jobs in the gig
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Run a Successful Social Media Contest in 3 Simple Steps

So you want to run a social media photo contest? Getting started is often the hardest part, but don’t worry your friends at Franco can help you make your contest successful. #1 Determine your goals Start by determining what you want to accomplish with this contest. Typically, there are three main reasons for wanting to
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#UnderOurCare, Hospice Is No Longer Uncomfortable

Out of any industry in the world, none has more riding on its shoulders than the healthcare industry. From the neurosurgeon to the EMT driver, everyone in the healthcare industry has a role in ensuring that a patient gets healthy. It’s a very driven, determined business with many facets and a single goal. But what
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Day in the Life of a CEO

Why Franco’s CEO, Dan Ponder, Rocks At some companies, the day-to-day involvement of the CEO is completely unknown. You know their face of course, and you can rightly assume that they have important responsibilities, but you know nothing about them. Not Franco’s CEO. Dan Ponder, CEO of Franco is a transparent and involved leader and,
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