Put Me In Coach: Tips to Successfully Start Your PR Career

“All things are ready, if our mind be so.” – William Shakespeare, Henry V Happy Francoversary to me! One year ago, I became an official part of the Franco team. Just a wide-eyed graduate of the University of Richmond’s Class of ‘17, I was eager to return to the Mitten and apply what I had
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Core Values and Connections from “The Art of Client Service”

Franco’s Renaissance Readers Book Club recently convened to discuss our takeaways from Robert Solomon’s The Art of Client Service: 52 Things Every Advertising and Marketing Professional Should Know. The book is a guide to, in Solomon’s words, “define, delineate, and describe in detail what a client service person does to produce stellar work and forge
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Five Questions for Marketers Preparing for GDPR

The European Union’s General Data Protection Regulation (GDPR) requirements go into effect this month, but what does that mean for marketing professionals around the world? What is GDPR?     When it comes down to it, GDPR is all about giving EU citizens control over their personal data, and this legislation takes a very broad
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Infographics Cut Through the Clutter, Not the Dough

Do you love spreadsheets? As in, do you absolutely love seeing words and numbers neatly lined up in rows and columns to tell a story? Do you play around in Microsoft Excel on your off hours? Could you wax poetic about PivotTables, pie charts and scatter plots? Of course not. Public relations, marketing, social media
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PRSA Crain’s Detroit Business Event Recap

By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business news staff, was one for the books. Hosted at Lawrence Technological University, the seven panelists broke down the new Crain’s Detroit Business model, which is three-pronged. Focused beat writers. This makes perfect sense. Going forward, each beat writer will have
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