Media Matters: Al Johnson, FOX 2 visits Franco

Our team values the relationships we create with media contacts. Al Johnson, planning manager and executive producer with Fox 2 News, joined the team for some inside talk about his views on working with PR professionals. In return, we asked him how we could better collaborate with him and his team in the newsroom. He
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Get your brand in front of the camera!

6 Steps to Get Your News Published

Media relations – it’s the crux of public relations. It’s storytelling. It’s writing. It’s relationship building. Depending on your clients’ industries, the way you conduct media outreach may differ, but the fundamentals are the same. Here are the steps for a successful strategy to get your news published: 1. Identify goals and objectives. The first
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Writing for Social Media in a PR World

In our constant search for more ways to watch cat videos, society has stumbled upon the most effective form of mass communication since the radio: social media. PR is about spreading a message, so clients are looking for quality social media plans in addition to traditional media. This means that modern PR firms, like Franco,
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9 Tips for Office Fall Cleaning

Fall is officially upon us. While we usually hear the term “spring cleaning,” we think fall cleaning is just as important. Try these tips to get your work space tidy and ready to take on the fall and winter seasons. 1. Clean and organize your work space We’re approaching that time of year where the
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Adventures in PR with convertibles, crustaceans

Driving up the New England coast line in a convertible is not what I would call a bad day at the office.   Last Thursday, I had the opportunity to support our client, The Haartz Corporation, at the annual New England Motor Press Association’s Rag Top Ramble and Crustacean Crawl.  Haartz supplies the topping material for
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Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively. In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to
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