Put Me In Coach: Tips to Successfully Start Your PR Career

“All things are ready, if our mind be so.” – William Shakespeare, Henry V Happy Francoversary to me! One year ago, I became an official part of the Franco team. Just a wide-eyed graduate of the University of Richmond’s Class of ‘17, I was eager to return to the Mitten and apply what I had
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Core Values and Connections from “The Art of Client Service”

Franco’s Renaissance Readers Book Club recently convened to discuss our takeaways from Robert Solomon’s The Art of Client Service: 52 Things Every Advertising and Marketing Professional Should Know. The book is a guide to, in Solomon’s words, “define, delineate, and describe in detail what a client service person does to produce stellar work and forge
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PRSA Crain’s Detroit Business Event Recap

By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business news staff, was one for the books. Hosted at Lawrence Technological University, the seven panelists broke down the new Crain’s Detroit Business model, which is three-pronged. Focused beat writers. This makes perfect sense. Going forward, each beat writer will have
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Media Matters: Al Johnson, FOX 2 visits Franco

Our team values the relationships we create with media contacts. Al Johnson, planning manager and executive producer with Fox 2 News, joined the team for some inside talk about his views on working with PR professionals. In return, we asked him how we could better collaborate with him and his team in the newsroom. He
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Franco on the Town

From TV segments to business symposiums, this month we were busy supporting our clients! Marie and Jen attended Avalon International Bread’s bake house tour and interacted with members of the media. James and Pretzel Bell’s Executive Chef, Mike Trombley, stopped by TV20 Detroit to celebrate the restaurant’s one-year anniversary and March Madness specials. Dan and his
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Six cool ties to the tech industry

One of the beautiful things about public relations is getting to work with clients from many different industries, because as us PR pros know, everyone needs PR! One of the industries we work with is the always-growing, ever-changing and exciting technology field. Whether it’s a long-term client or a project based relationship, we love getting
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Franco on the Town

Franco spent the holiday season bragging about our clients, shopping for the perfect gift and touring the city of Detroit. Rene joined Hour Detroit managing editor, Dorothy Hernandez, as they visited Amy Andrews and the FOX 2 News crew to show off some cooking skills. Elizabeth and Crista Dean stop for a photo during Granite
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Franco with Jessica Lundy

Tips for PR Pros from the Media

As PR pros, we email and meet with media every day for our clients, but rarely get to sit down with them and talk one-on-one. This week, the Franco team met with Jessica Lundy, TV20 host and on-air personality, to find out how we can work together as media and public relations professionals. Jessica started
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9 Tips for Office Fall Cleaning

Fall is officially upon us. While we usually hear the term “spring cleaning,” we think fall cleaning is just as important. Try these tips to get your work space tidy and ready to take on the fall and winter seasons. 1. Clean and organize your work space We’re approaching that time of year where the
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