NAIAS, the Detroit Tigers and Book Club

January had our teams busy with one focus: vehicles. With the arrival of January comes the arrival of perhaps the biggest event of the year in Detroit. We’re talking, of course, about the North American International Auto Show. We had a lot of fun running around Cobo Center for the annual event, and in between
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PRSA Crain’s Detroit Business Event Recap

By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business news staff, was one for the books. Hosted at Lawrence Technological University, the seven panelists broke down the new Crain’s Detroit Business model, which is three-pronged. Focused beat writers. This makes perfect sense. Going forward, each beat writer will have
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Supporting Veterans, Paying It Forward and Switching On 26,000 Lights

The Franco team had an event filled November from kicking off Salvation Army’s 2017 Red Kettle season to supporting Veterans at the Stahls’ Fourth Annual Veterans Day Open House and Charity Hockey Game. We spent the month supporting local organizations and surprising people with free coffee through our own Giving Tuesday campaign. See what else we were up to: Baking
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A Midsummer City’s Dream

Summer is in full swing, and Franco was all around Metro Detroit in the month of July. Check out the fun times we’ve had on the town supporting clients and beyond! CEO Dan Ponder was given the Distinguished Service award at Metro Detroit Youth Day. Also pictured are Randy Henry of WDIV and Ed Deeb!
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12 Conferences You Can’t Miss in 2017

Public relations, marketing and social media are constantly changing and it’s hard to keep up with everything going on in our industry. Here are 12 conferences to keep an eye on this year to help you stay on top of the latest developments: Social Media Week, New York Feb. 23-March 3 Gear up for all
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Franco on the Town

Franco spent the holiday season bragging about our clients, shopping for the perfect gift and touring the city of Detroit. Rene joined Hour Detroit managing editor, Dorothy Hernandez, as they visited Amy Andrews and the FOX 2 News crew to show off some cooking skills. Elizabeth and Crista Dean stop for a photo during Granite
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9 Tips for Office Fall Cleaning

Fall is officially upon us. While we usually hear the term “spring cleaning,” we think fall cleaning is just as important. Try these tips to get your work space tidy and ready to take on the fall and winter seasons. 1. Clean and organize your work space We’re approaching that time of year where the
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10 Reasons Why Franco is Cool

Franco was recently named as one of Crain’s Cool Places to Work so we wanted to let the world know our favorite things about working here. We asked around the office to figure out what makes Franco so cool. 1. Franco is friendly “I think Franco is cool because we get to work with so
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12 Books to Read to Sharpen Your Public Relations Skills in 2015

I recently attended a PRSA Detroit event where Jason Vines (former automotive communications professional for Ford, Chrysler, Nissan and Compuware) spoke about his new book, What Did Jesus Drive? Crisis PR in Cars, Computers and Christianity. Vines gave a great presentation and I ended up purchasing the book for myself. It also got me thinking
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Tips for Students on Working with PR Professionals

Recently, I was invited to take part in a networking event called “speed mentoring” hosted by Eastern Michigan University’s Public Relations Student Society of America (PRSSA). Think speed dating, but better. It’s a chance for public relations students to connect with PR professionals by asking questions about resumes, internships, PR jobs and more. It also
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