Core Values and Connections from “The Art of Client Service”

Franco’s Renaissance Readers Book Club recently convened to discuss our takeaways from Robert Solomon’s The Art of Client Service: 52 Things Every Advertising and Marketing Professional Should Know. The book is a guide to, in Solomon’s words, “define, delineate, and describe in detail what a client service person does to produce stellar work and forge
-> Continue reading Core Values and Connections from “The Art of Client Service”

Mud, Logs and Trails – Ride and Drive Events and the Media

The automotive industry has some of the savviest event marketers, practically inventing the product launch process. One way to get media access to the latest and greatest vehicles is through local ride and drive events staged all over the country. These take place on different terrains; everything from race courses to mud tracks, ice and
-> Continue reading Mud, Logs and Trails – Ride and Drive Events and the Media

PRSA Crain’s Detroit Business Event Recap

By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business news staff, was one for the books. Hosted at Lawrence Technological University, the seven panelists broke down the new Crain’s Detroit Business model, which is three-pronged. Focused beat writers. This makes perfect sense. Going forward, each beat writer will have
-> Continue reading PRSA Crain’s Detroit Business Event Recap

Media Matters: Al Johnson, FOX 2 visits Franco

Our team values the relationships we create with media contacts. Al Johnson, planning manager and executive producer with Fox 2 News, joined the team for some inside talk about his views on working with PR professionals. In return, we asked him how we could better collaborate with him and his team in the newsroom. He
-> Continue reading Media Matters: Al Johnson, FOX 2 visits Franco

Zombies, the Eclipse and 50 Grand

Between grand openings and announcing the winner of $50,000 from Comerica Bank in the Comerica Hatch Detroit Contest, the Franco team had a busy August, but we still managed to have a little fun. Here’s what we were up to in August: Franco CEO Dan Ponder visited with different GMRENCEN tenants to learn more about
-> Continue reading Zombies, the Eclipse and 50 Grand

Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm

Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word “different” in each of those sentences has special meanings in each context. Trust us, we know. As Detroit’s original PR and marketing firm, we’ve pioneered writing for each purpose – especially as consumer tastes and the media landscape have changed
-> Continue reading Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm