Mud, Logs and Trails – Ride and Drive Events and the Media

The automotive industry has some of the savviest event marketers, practically inventing the product launch process. One way to get media access to the latest and greatest vehicles is through local ride and drive events staged all over the country. These take place on different terrains; everything from race courses to mud tracks, ice and
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NAIAS, the Detroit Tigers and Book Club

January had our teams busy with one focus: vehicles. With the arrival of January comes the arrival of perhaps the biggest event of the year in Detroit. We’re talking, of course, about the North American International Auto Show. We had a lot of fun running around Cobo Center for the annual event, and in between
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Supporting Veterans, Paying It Forward and Switching On 26,000 Lights

The Franco team had an event filled November from kicking off Salvation Army’s 2017 Red Kettle season to supporting Veterans at the Stahls’ Fourth Annual Veterans Day Open House and Charity Hockey Game. We spent the month supporting local organizations and surprising people with free coffee through our own Giving Tuesday campaign. See what else we were up to: Baking
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Oh, the places Franco’s automotive team goes

Most automobiles are well-traveled machines, just like the automotive team at Franco! Our automotive clients take our team from shore to shore across the United States and through Canada to attend events and talk to automakers and media representatives near and far. From the steel in your car’s chassis and the material of your soft-top
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