Run a Successful Social Media Contest in 3 Simple Steps

So you want to run a social media photo contest? Getting started is often the hardest part, but don’t worry your friends at Franco can help you make your contest successful. #1 Determine your goals Start by determining what you want to accomplish with this contest. Typically, there are three main reasons for wanting to
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The Best Tweets of 2017

Many companies and organizations use social media to improve engagement and branding. As 2017 wraps up, we took a look back at Twitter throughout the year and below are some of our favorite tweets.   Merriam-Webster wins the Internet What’s better than watching your favorite teams play each other on the field? Watching them argue
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Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide

What was the last piece you wrote that stood out to you? Account Director Elizabeth Robbins-Sabourin kicked off Franco’s Renaissance Readers Book Club with a simple question. The answers were long. Touching letters to friends. Blogs. Postcards from exotic locations. Facebook status updates that took 30 minutes to write. Each Franconian bared a bit of
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Interviewing for Video: 5 Best Practices

The popularity of videos has grown exponentially over the past few years and trends show that it’s not stopping any time soon. If you’re working in PR, marketing or social media, you’ll probably have to record a video at some point. Whether you’re a video pro or just starting out, these best practices are going
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Detroit Inspires Me Twitter Chat Recap

In honor of 313 Day, Detroit’s unofficial holiday, Franco hosted our first Detroit Inspires Me Twitter chat. In order to spark uplifting conversations about Detroit, we asked people to share some of the things that inspire them about the city. Here’s what we talked about: Q1: What inspires you about Detroit? Q1: What inspires you
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Top 7 takeaways from Digital Marketing Boot Camp

Didn’t make it to the Detroit Regional Chamber‘s Digital Marketing Boot Camp? Franco team members Adriane, Jen and James summarized the top takeaways (and tweets) from a morning of impressive presenters and panelists including Sola Obayan, Eric Hultgren, Eric Thomas and Marcus Burrell. 1. Don’t get caught up on vanity metrics While vanity metrics, like the number of likes on a
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Franco on the Town

This month, Franco crushed it at NAIAS, networked and learned some healthy recipes! Ulliance‘s Chef Paul dropped by Franco to cook us a lovely meal and shared some healthy recipes to help us kick off Franco Fit Club. With a little help from SMDI‘s coffee bar, Erica excelled at the 2017 North American International Auto
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