Put Me In Coach: Tips to Successfully Start Your PR Career

“All things are ready, if our mind be so.” – William Shakespeare, Henry V Happy Francoversary to me! One year ago, I became an official part of the Franco team. Just a wide-eyed graduate of the University of Richmond’s Class of ‘17, I was eager to return to the Mitten and apply what I had
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Core Values and Connections from “The Art of Client Service”

Franco’s Renaissance Readers Book Club recently convened to discuss our takeaways from Robert Solomon’s The Art of Client Service: 52 Things Every Advertising and Marketing Professional Should Know. The book is a guide to, in Solomon’s words, “define, delineate, and describe in detail what a client service person does to produce stellar work and forge
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Run a Successful Social Media Contest in 3 Simple Steps

So you want to run a social media photo contest? Getting started is often the hardest part, but don’t worry your friends at Franco can help you make your contest successful. #1 Determine your goals Start by determining what you want to accomplish with this contest. Typically, there are three main reasons for wanting to
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The Best Tweets of 2017

Many companies and organizations use social media to improve engagement and branding. As 2017 wraps up, we took a look back at Twitter throughout the year and below are some of our favorite tweets.   Merriam-Webster wins the Internet What’s better than watching your favorite teams play each other on the field? Watching them argue
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Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide

What was the last piece you wrote that stood out to you? Account Director Elizabeth Robbins-Sabourin kicked off Franco’s Renaissance Readers Book Club with a simple question. The answers were long. Touching letters to friends. Blogs. Postcards from exotic locations. Facebook status updates that took 30 minutes to write. Each Franconian bared a bit of
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