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    Marketing

    How to Execute a Successful Virtual Product Launch

    In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…
    Dan Horn
    Dan HornMarch 1, 2021
    From Our Interns

    How to Create a Stellar Virtual PR Internship Program

    With 56 years under our belt, we’ve hosted hundreds of student interns over the years.…
    admin@franco
    admin@francoFebruary 19, 2021
    Marketing

    Owned Media Strategy: What it is and Why it Matters

    The word “media” has become an insanely popular buzzword. Think about it – there’s social…
    Nikki Little
    Nikki LittleFebruary 9, 2021
    Culture

    New Year Brings New Executive Leadership Roles at Franco

    In my 35 years at Franco, I’ve experienced a lot of growth and changes with…
    admin@franco
    admin@francoJanuary 26, 2021
    Marketing

    Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community

    It’s no secret this year was unique, but that didn’t stop our Franconians from working…
    Samantha Meyer
    Samantha MeyerDecember 20, 2020
    Marketing

    4 Tips to Turn an In-Person Event into a Successful Virtual Event

    Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
    Lauren Connor
    Lauren ConnorDecember 15, 2020
    Marketing

    4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales

    The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
    Ed Garsten
    Ed GarstenDecember 14, 2020
    Public Relations

    Why Integrated Communications is the Future of PR

    Optimized. Aligned. Synchronized. Effective. Those are the words that come to mind when I think…
    Nikki Little
    Nikki LittleDecember 7, 2020
    AdvertisingAnalytics & ReportingMarketing

    How to Boost Your Digital Strategy in 2021

    2020 has been a rollercoaster ride for marketers. This year has brought changes and challenges…
    Neekita Singla
    Neekita SinglaNovember 23, 2020
    Public Relations

    Why Podcasts Should be Part of Your Media Strategy

    Media relations is one of the most exciting, personal and creative parts about working in…
    Mallary Becker
    Mallary BeckerNovember 4, 2020
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    Recent Posts

    • How to Execute a Successful Virtual Product Launch
    • How to Create a Stellar Virtual PR Internship Program
    • Owned Media Strategy: What it is and Why it Matters
    • New Year Brings New Executive Leadership Roles at Franco
    • Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community

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    © 2021 Franco. Privacy Policy

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      <h2>Content Marketing</h2>

      Content marketing makes the world go around. If you’ve been on the creation-side of content you know it also takes a lot of time. Whether it’s a blog post, an email or a press release, we’ll help you build the foundation for creating great thought leadership and communications strategies that will keep customers moving through your funnel.

      Modern content requires new ways of thinking and a fresh approach to researching, writing, organizing and editing information for multiple audiences and platforms. Great content starts with understanding your audience and all the platforms where they spend time.

      Knowing your audience is the starting point for creating content that is going to resonate and be remembered. Writing techniques vary as much as consumers themselves and content for a consumer audience on a social platform isn’t created the same way as a B2B audience on a website; and today you need to be in numerous places for your message to be heard.

      We’ll create content marketing for you designed for specific platforms and audiences with appropriate design, video or other visual and research elements to help you achieve the best return on investment.