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Blog

Culture

Inside the Unexpected World of Communications: Franconians Share Their Craziest Career Moments

It only takes a few months of working in the world of communications to realize…
admin@franco
admin@francoSeptember 29, 2020
Forward MotionCulture

Franco Core Value Feature: Forward Motion

To some people, forward motion might simply mean the act of moving forward, or advancing…
admin@franco
admin@francoSeptember 22, 2020
Courageous-TruthCulture

Franco Core Value Feature: Courageous Truth

If you’re reading this, you may already know a little about Franco’s culture and core…
admin@franco
admin@francoSeptember 4, 2020
Public Relations

Media Relations 101: How to Create Mutually Beneficial Media Relationships

Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@franco
admin@francoSeptember 4, 2020
From Our Interns

What You Don’t Learn in School: Interning During a Global Crisis

No matter what situation you’re in right now, some aspect of your work life has…
admin@franco
admin@francoAugust 26, 2020
Social Media

4 Steps to Launch a Successful Employee Advocacy Program on Social Media

In the world of social media, questions like, “How can we increase our reach and…
admin@franco
admin@francoAugust 17, 2020
OpportunityCulture

Franco Core Value Feature: Opportunity

Defining company values is easy. However, implementing those values into your work and living them…
admin@franco
admin@francoAugust 12, 2020
Marketing

3 Digital Marketing Strategies Retailers Need to Know

The quickly approaching holiday shopping season will likely look vastly different this year than in…
admin@franco
admin@francoAugust 10, 2020
AdvertisingMarketingPublic RelationsSocial Media

3 Reasons Why You Need an Integrated Communications Program

The goal of this post is to convince you that adopting an integrated approach to…
admin@franco
admin@francoAugust 6, 2020
Marketing

A Comprehensive Guide to Planning and Promoting Successful Webinars

Following the overwhelming postponement of nearly every in-person event around the globe, webinars and virtual…
admin@franco
admin@francoAugust 4, 2020
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Recent Posts

  • Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community
  • 4 Tips to Turn an In-Person Event into a Successful Virtual Event
  • 4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales
  • Why Integrated Communications is the Future of PR
  • How to Boost Your Digital Strategy in 2021

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© 2021 Franco. Privacy Policy

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<h2>Content Marketing</h2>

Content marketing makes the world go around. If you’ve been on the creation-side of content you know it also takes a lot of time. Whether it’s a blog post, an email or a press release, we’ll help you build the foundation for creating great thought leadership and communications strategies that will keep customers moving through your funnel.

Modern content requires new ways of thinking and a fresh approach to researching, writing, organizing and editing information for multiple audiences and platforms. Great content starts with understanding your audience and all the platforms where they spend time.

Knowing your audience is the starting point for creating content that is going to resonate and be remembered. Writing techniques vary as much as consumers themselves and content for a consumer audience on a social platform isn’t created the same way as a B2B audience on a website; and today you need to be in numerous places for your message to be heard.

We’ll create content marketing for you designed for specific platforms and audiences with appropriate design, video or other visual and research elements to help you achieve the best return on investment.