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Blog

Public Relations

The Ultimate Media Pitching Guide

Once you’ve mastered how to draft the perfect press release it’s time to reopen your…
admin@franco
admin@francoAugust 3, 2020
Culture

Franco Core Value Feature: Empathy

Organizational culture has never been more important than it is now – with various business…
admin@franco
admin@francoAugust 1, 2020
Creative

Committing to Video: Maximizing the Future of Digital Communications

As businesses across the country are fully or partially re-opening, some employees are returning to…
admin@franco
admin@francoJune 25, 2020
MarketingPublic RelationsSocial Media

Listen and Reflect: Determining What’s Working (and What’s Not) While Moving Toward Business Recovery

No one could've predicted the challenges we would face amid COVID-19. And now, with some…
admin@franco
admin@francoJune 24, 2020
Culture

16 Recommended Books For Communications Professionals

At the beginning of the year, we were each tasked with finding a book that…
Megan Bonelli
Megan BonelliJune 17, 2020
Culture

Franco Celebrates Three Team Member Promotions

We can all use some positivity right now, and we’re thrilled to share that three…
Megan Bonelli
Megan BonelliJune 1, 2020
Crisis Management

People First: Internal Communication Will Be Key to COVID-19 Business Recovery Plans

“I am a firm believer in the people. If given the truth, they can be…
Megan Bonelli
Megan BonelliMay 18, 2020
Marketing

Digital Marketing With Soul: Brands Taking a Humanistic Approach to Marketing (and What You Can Learn From Them)

Anyone who is familiar with the digital marketing world knows “be human” and “be authentic”…
Megan Bonelli
Megan BonelliMay 15, 2020
Culture

Pat Adanti-Joy Reflects on Favorite Franco Memories Before Retirement

After nearly 40 years as a communications industry pro, we are sad to say goodbye…
Megan Bonelli
Megan BonelliApril 30, 2020
Culture

Staying True to Core Values During a Pandemic

Culture has become such a buzzword that sometimes it’s hard to understand what it means.…
Megan Bonelli
Megan BonelliApril 27, 2020
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Recent Posts

  • Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community
  • 4 Tips to Turn an In-Person Event into a Successful Virtual Event
  • 4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales
  • Why Integrated Communications is the Future of PR
  • How to Boost Your Digital Strategy in 2021

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<h2>Content Marketing</h2>

Content marketing makes the world go around. If you’ve been on the creation-side of content you know it also takes a lot of time. Whether it’s a blog post, an email or a press release, we’ll help you build the foundation for creating great thought leadership and communications strategies that will keep customers moving through your funnel.

Modern content requires new ways of thinking and a fresh approach to researching, writing, organizing and editing information for multiple audiences and platforms. Great content starts with understanding your audience and all the platforms where they spend time.

Knowing your audience is the starting point for creating content that is going to resonate and be remembered. Writing techniques vary as much as consumers themselves and content for a consumer audience on a social platform isn’t created the same way as a B2B audience on a website; and today you need to be in numerous places for your message to be heard.

We’ll create content marketing for you designed for specific platforms and audiences with appropriate design, video or other visual and research elements to help you achieve the best return on investment.