- Related WorkCapabilitiesHealthcareIndustriesPublic RelationsSocial Media A Creative Take on Nonprofit Storytelling for World AIDS DayAn important element of nonprofit storytelling is a creative media relations strategy – finding that…Lexi TrimpeFebruary 28, 2022
- Related WorkMobilityPublic RelationsTechnology Strategic Media Relations Supports Clarience Technologies’ Transformation From Trucking Leader to Tech Company>>CHALLENGE In May 2020, leaders from Truck-Lite forged a new company, Clarience Technologies, comprised of…Nikki LittleJanuary 21, 2022
- Related WorkCapabilitiesIndustriesMobilityPublic RelationsTechnology Tech, Auto & National Media Relations For Sense Photonics LiDAR Platform LaunchSense Photonics (now Ouster Automotive), a leading global shutter flash LiDAR manufacturer that wanted to…Nikki LittleOctober 18, 2021
Public RelationsTechnologyTechnology Tech PR: National Media Relations to Promote Coronavirus InnovationsThe global coronavirus pandemic changed many ways we approach problems and develop solutions. Emerging technology…Lexi TrimpeSeptember 1, 2021
- Related WorkHealthcareHealthcareNonprofitNonprofitPublic Relations Media Coverage Drives Tangible Results for NonprofitsWhile we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…Catherine PaceMay 25, 2021
- Related WorkAdvertisingAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityPublic RelationsTechnologyTechnology Using Integrated Media to Establish Brand Leadership in Automotive Tech>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…admin@francoFebruary 24, 2021
- Related WorkNonprofitNonprofitPublic Relations Media Relations Increases Awareness of Nonprofit Business Acquisition>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…admin@francoFebruary 9, 2021
- Related WorkConsumerConsumerPublic Relations Shifting Media & Grand Opening Strategies For Buddy’s Pizza During the COVID-19 Crisis>>CHALLENGE At the beginning of the COVID-19 global pandemic in mid-March 2020, Buddy’s went into…admin@francoJuly 14, 2020
- Related WorkMobilityMobilityProfessional ServicesProfessional ServicesPublic RelationsSocial MediaTechnologyTechnology Creating Content to Support Dealerships During COVID-19 Disruptions>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…admin@francoJuly 14, 2020
- Related WorkAdvertisingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown DetroitThe Franco team created and deployed an integrated communications program, combining earned, owned, paid and…admin@francoApril 3, 2020