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Creative Services

Franco’s creative team brings your stories to life through design and video. We visually communicate clients’ messages through strong concepts and strategic design. From identity development and digital assets to event collateral and memorable storytelling, Franco’s creative team drills in to understand your need and then produces high quality, visually appealing creative pieces that motivate and inspire action.

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Our Creative Services Include:

Design

Strong design that works in harmony with your marketing efforts can make or break your vision. If it’s too busy or complex, you lose people before they can process your intentions. If it’s overly easy or simplistic, they’ll move on to something else within seconds. The sweet spot in the middle is where we aim with our approach to design. Our team can raise the visibility of your brand/campaigns and help you capture the hearts and minds of your desired audience in a way that resonates with them and leads to action. Our design capabilities include:

  • Logos
  • Brand development
  • Media relations assets
  • Marketing collateral
  • Websites
  • Trade show and event collateral
  • Social and digital assets
  • Print and digital advertising campaigns
  • Annual reports
  • Presentations and webinars

Video Production

Video is an increasingly important tool in your marketing toolbox, as social networks and algorithms continue putting more emphasis on video content and consumers watch more online videos. While we get jazzed up about any opportunity to create polished and professionally edited video, we also frequently consult on (and produce) short, powerful, shot-on-an-iPhone type video that drive desired outcomes. For small or large video production needs, we’ll handle everything from start to finish, including:

  • Conduct research and interviews
  • Develop scripts and storyboards
  • Coordinate interview prep
  • Provide on-site coordination
  • Handle all post-production, including editing, music and voiceovers
  • Create a strategy on how, when and where to utilize the video – including creating shorter versions for different purposes (like social media promotion)

Photography

The most important element of a good photo is the ability to communicate with the viewer. We’re big proponents of using original photography for your marketing collateral. We conduct quarterly or as-needed photography sessions to capture images for social media channels, digital/print marketing assets and various other marketing initiatives. We have team members on staff who are trained in professional photography and editing.

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Using Video to Virtually Connect a Community

>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this Oakland County village. It’s all about this town’s vibrant downtown drawing residents and visitors to…
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Contact us to learn more about our creative services and how we can elevate your marketing programs.