CRISIS MANAGEMENT

In today’s 24/7 world of the perpetual news cycle and viral social media, you can lose your good name in a flash. Crises happen quickly. Having a crisis partner on your side early to help prepare and prevent is the best thing you can do to protect your company.

We think of all the things you’ve never thought of – is a crisis communication team in place? Who is your media liaison? Do front-line communicators know what to do if a television camera shows up at the front door?

We’ll work alongside you to provide counsel, address the issue and find the right approach to move forward – all with complete confidentiality.

We prepare your spokespeople and help you effectively communicate with the media, your internal and external audiences and represent your organization in the best possible way.

We can help with:

Customer service issues, digital attacks & social media crisis response

Environmental issues, bomb threats, utility failures

Cyber-security & corporate cyber-bullying

Bankruptcies, reorganizations, mergers & acquisitions

Government investigations

HR issues, whistle-blowers, disgruntled workforce

Product recalls

Union negotiations, labor strikes & work stoppages

Contact us for a crisis audit and risk assessment today

<h2>Content Marketing</h2>

Content marketing makes the world go around. If you’ve been on the creation-side of content you know it also takes a lot of time. Whether it’s a blog post, an email or a press release, we’ll help you build the foundation for creating great thought leadership and communications strategies that will keep customers moving through your funnel.

Modern content requires new ways of thinking and a fresh approach to researching, writing, organizing and editing information for multiple audiences and platforms. Great content starts with understanding your audience and all the platforms where they spend time.

Knowing your audience is the starting point for creating content that is going to resonate and be remembered. Writing techniques vary as much as consumers themselves and content for a consumer audience on a social platform isn’t created the same way as a B2B audience on a website; and today you need to be in numerous places for your message to be heard.

We’ll create content marketing for you designed for specific platforms and audiences with appropriate design, video or other visual and research elements to help you achieve the best return on investment.