The key to loving what you do is finding what you’re good at and matching it with what you’re passionate about. If you’re thinking about a career in PR, here are some skills any pro must have:

  • Ability to think and write like a reporter.
  • Ability to communicate clearly and concisely, in both writing and speech.
  • Masterful organization
  • Ability to multi-task – you must know how to do 10 things at once.
  • Solid understanding of social media – you must know the difference between Facebook, Twitter, Instagram, YouTube, Flickr, Yelp, Foursquare and Pinterest and how powerful these social media networks can be.

Check out The Princeton Review for more information about a career in PR.

If you know you want to find a career in public relations, first ask yourself “Do I want to work for a corporation, agency or non-profit?”

GY PR Niche

An agency is a great place to start if you have no idea which route you want to take.

Whether an internship or your first real gig, working at a PR agency is beneficial because it exposes you to multiple clients in many different industries. Agencies also provide the opportunity to work with a team, develop leadership skills and be involved with almost every aspect of a client’s needs. On any given day, you’ll find us writing media materials, drafting a speech, chatting with a producer at local TV stations, tweeting, Facebooking, planning an event, negotiating an ad buy, blogging and brainstorming. It’s that kind of variety that makes me love my job.

Here at Franco PR, I have had the opportunity to work with clients across the board. Be it a circus, museum, restaurant, insurance company, hospital, nonprofit or bank, I’ve seen a lot. And actually, I’ve enjoyed working on every one of those accounts in one way or another. During my relatively short time at Franco, I’ve found that I really enjoy working with nonprofit and retail clients.

Maybe traditional PR is not for you.

So you’ve found yourself deep in the trenches of your PR career and you’re still unsatisfied. Don’t worry, you’ve got options. Many people with PR experience choose to take a more targeted path and start careers in fields like marketing, advertising, social media management, media planning, event planning and freelance writing. It’s all relative.

Which PR sector do you most enjoy working in? What’s your favorite part about your job?

Genna Young is an assistant account executive at Franco Public Relations Group. You can reach her at (313) 567-5014 or Follow her on Twitter at @GennaYoung.

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