Jumanji: Welcome to the Jungle Fundraising
We helped bring the jungle to Ann Arbor’s Michigan Theater and Grand Rapids’ Celebration! Cinema North for a VIP reception, appearance by Jumani author Chris Van Allsburg and a showing of the Sony Pictures movie the evening before its nationwide release.
Franco led the promotional charge in attracting more than 900 guests to the dual-city fundraising events, which generated more than $250,000 for the Jo Elyn Nyman Anchors Programs for Children at Hospice of Michigan and Arbor Hospice. The only statewide pediatric hospice and supportive care program, Anchors offers a full continuum of pediatric services to support families and youngsters facing life-limiting illness.
Franco’s targeted media relations in southeast Michigan and the Grand Rapids area generated 64 print, broadcast and online placements – in just six weeks – highlighting the premiere’s elements, the important work of Jo Elyn Nyman Anchors Programs for Children and the creativity of HOM and Arbor’s philanthropic friend, Chris Van Allsburg, and his equally altruistic wife, Lisa.
Our organic and relatively small paid social media strategy, directed to geo-targeted audiences on Facebook and Twitter, generated 139,000 impressions and 1,800 engagements across both channels.