Plastic Omnium, a tier one automotive supplier, was well known in Europe, but struggled with low brand awareness in North America. As the company grew, it needed to build local brand awareness to support a recruiting effort to attract engineers and other technical professionals in North America.
Franco developed a marketing and advertising campaign to support the recruiting effort by building local brand awareness and promoting workplace awards, employment benefits and company capabilities. Franco leveraged the global brand to attract talent in North America through materials stressing the company’s global presence and opportunities. We helped Plastic Omnium promote its Best and Brightest Companies to Work For designation, as well as take advantage of industry awards to attract new talent. Franco also developed recruiting-specific collateral materials for trade shows and career fairs to promote company opportunities, benefits, technology and capabilities.