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Marketing

It takes the right blend of creativity and strategy to move people from awareness, to consideration and ultimately to buy-in of your brand, product, mission or service. We’re major proponents of persona development and mapping out buyers’ journeys to ensure your marketing efforts are speaking to the right person, at the right place, at the right time. We use technology and data to obtain insights into your audience and develop marketing plans to find, convince, keep and engage them every step of the way.

From multi-faceted consumer-facing programs to comprehensive B2B campaigns, our integrated marketing programs drive action and generate results that positively influence your bottom line.

View Services

Our marketing services include:

Content Development

We’re storytellers at our core, and we know firsthand how a powerful piece of content can motivate people to take a desired action. Development of smart, thoughtful and productive content requires a consistent practice of research, trend spotting, writing, gathering relevant information from reputable sources, organizing and editing information to make it ready for use on any number of platforms. Whether it’s through blog posts, landing pages, email campaigns or webinars, we create thought leadership and marketing pieces that will keep the people you care about most moving through your funnel. The nuances of content development vary between B2B and B2C and across industries. A content approach that works for an e-commerce company may not resonate with an auto technology company. Our team of storytellers and content writers have vast experience in all areas, which we draw on when doing research, creating content strategies and ultimately writing the pieces that will best resonate with your audiences.

Event Planning & Execution

Nothing quite compares to an in-person, face-to-face connection. From grassroots community relations to global summits and everything in between, we work with clients to plan and manage a variety of events. Our event experiences includes:

  • VIP & media previews
  • Charity fundraisers
  • Grand openings
  • Public presentations
  • Press conferences
  • Groundbreakings & anniversary celebrations
  • Auto & trade shows
  • Customer technology road shows
  • Ride & drive events
  • Customer meetings
  • Focus groups

Digital Marketing

Marketing is all about connecting with the right people on the right channels. With a continuously growing number of people who access digital channels daily (whether for work or play), digital must be a core component of your marketing mix. Our digital marketing team is skilled in a variety of areas, including:

  • SEO
  • PPC and other digital advertising (such as native advertising)
  • Website management and optimization
  • Digital content
  • Lead generation
  • Strategy, analysis and reporting (including KPI development)
  • E-mail marketing
  • Sponsored content

Our data-driven approach means we’ve invested in a variety of tools and technology to help us research, execute, monitor and measure the digital marketing programs we manage for our clients.

Email Marketing

What’s more valuable than a consumer who raises their hand to receive communications from your brand? Email marketing has become a critical business tool for its speed and cost efficiency, ability to build customer loyalty and ability to directly connect brands to their most valuable audiences. We can help manage your email marketing program from the ground up, including the creation of designs optimized for various devices, list development and segmentation and content development that inspires and drives audience engagement and action. We aim to increase your click-through rate, obtain more conversions, optimize and grow your lists, improve your open rates and readability and send emails at the right time to the right people.

Website Design & Development

Your website is one of your most powerful owned media channels. Franco provides complete website development services from discovery, copywriting and design to development and deployment. As part of our website work, we can also provide recommendations for:

  • Improved user experience
  • Enhanced SEO
  • Paid opportunities that will drive traffic to appropriate pages on your website

We’ll also ensure tools like Google Analytics and social media pixels are set up properly on your site to accurately track the metrics you need to measure program success. 

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Contact us to learn more about our B2B and B2C marketing capabilities.