Perhaps best stated by our founder, Anthony M. Franco, whose decades-old definition of public relations stands the test of time:
“Public relations is the art and science of analyzing trends, predicting consequences, counseling leaders and implementing professionally planned programs of action which will serve both the organization’s and the public’s interest.”
We’re rooted in PR – which makes us excellent at the people-powered, relationship and instinct elements of our work. But we’ve evolved our approach over our five-plus decades to remain at the forefront of a changing industry – combining PR, marketing, social media/digital, design, video and analytics to deliver integrated communications programs that drive organizational performance.
While we excel at media relations, our integrated approach to PR also enhances the reputation of your organization, complements and improves your existing marketing, leverages corporate social responsibility efforts, enriches customer relationships and supports recruiting efforts.