Perhaps best put by our founder, Anthony M. Franco, whose decades-old definition of public relations stands the test of time…
“Public relations is the art and science of analyzing trends, predicting consequences, counseling leaders, and implementing professionally planned programs of action which will serve both the organization’s and the public’s interest.”
We’ve evolved our approach over our five-plus decades to combine marketing, social media, design and measurement to deliver integrated communications programs that drive organizational performance. Franco’s brand of PR is a powerful tool that builds and communicates your brand, raises awareness and, above all, connects with your audiences.
But, it’s so much more than media coverage. Our integrated approach also helps enhance the reputation of your organization, complement and improve your existing marketing, leverage corporate social responsibility efforts, enrich customer relationships and support recruiting.
Our PR services include:
Content marketing makes the world go around. If you’ve been on the creation-side of content you know it also takes a lot of time. Whether it’s a blog post, an email or a press release, we’ll help you build the foundation for creating great thought leadership and communications strategies that will keep customers moving through your funnel.
Modern content requires new ways of thinking and a fresh approach to researching, writing, organizing and editing information for multiple audiences and platforms. Great content starts with understanding your audience and all the platforms where they spend time.
Knowing your audience is the starting point for creating content that is going to resonate and be remembered. Writing techniques vary as much as consumers themselves and content for a consumer audience on a social platform isn’t created the same way as a B2B audience on a website; and today you need to be in numerous places for your message to be heard.
We’ll create content marketing for you designed for specific platforms and audiences with appropriate design, video or other visual and research elements to help you achieve the best return on investment.
Events give you the opportunity to build a personal relationship with your clients and customers. From grassroots community relations to global summits and everything in between, we work with clients to manage a variety of events, including event management and corporate event planning. We can help you manage:
- VIP & media previews
- Charity fundraisers
- Grand openings
- Public presentations
- Press conferences
- Groundbreakings & anniversary celebrations
- Auto & trade shows
- Customer technology road shows
- Ride & drive events
- Customer meetings
- Focus groups
Part of your brand mission is to invest in what matters and to maintain a positive relationship with the communities where you do business. Being an active member of the community helps foster loyalty and good will in and outside of your organization.
We can help develop and promote your community programs and bring awareness to the work you’re doing as a responsible corporate citizen.
We’ve worked on programs including crime prevention, employment, fiscal responsibility education, environmental programs, clean-up and beautification, recycling, and historic restoration.
We have clients who have earned media due to their scholarship programs, urban renewal projects, arts programs, social and educational programs, children’s activities, and sponsorship of local sports teams and events.
Media relations isn’t what it used to be. Getting the attention of news media is harder than ever. Smaller newsrooms, tighter deadlines and the need for multi-media have some PR people scrambling to get coverage. Pros from a good media relations agency know how to get around these obstacles.
We don’t just write and send press releases or media advisories; we craft your message for multiple platforms and influencers. Media relations involves relationships with journalists, but to maximize coverage, you also need to know who outside of the media distributes your message.
Today, influencer marketing is equally as impactful and often has even more reach than your average media outlet. When we develop our media list it won’t only include traditional media outlets, it will include everyone who can influence the spread of your message.
Our relationships and media expertise coupled with smart national and community relations will help you net more mentions and media opportunities than your competitors and can have your leadership in demand to contribute to more stories.
We stay on top of the news cycle by monitoring trends, knowing your industry competitiveness, your thought leaders, and when and how to get you included in high-impact stories.
Imagine if you could double or triple your marketing staff. With effective influencer programs, you can. Brand ambassadors, advocates or “influencers” can be powerful and versatile promoters to raise reputation and awareness.
Influencer marketing helps to generate third party credibility for your brand, as well as general awareness for consumer and enthusiast markets. Partnering with influencer and blogger networks can extend your reach, grow brand awareness, cultivate new audiences and maximize presence at events and during key media cycles.
We can connect you with the right influencers on social channels, blogs and at events to help amplify and authenticate your brand or event with an influencer program. We’ll help you plan and host influencer tours and provide unique influencer opportunities to ensure you’re getting the most return on your investment. Tailored programs might include unique links, results-driven strategy, copy writing, posting schedules, defined KPIs, giveaways and driving event attendance.
It takes a strong position to stand out among the masses of “thought leaders” touting their opinions on dozens of platforms every day. Through thought leadership management, we’re able to develop company leaders to become well-versed opinion leaders and the authority in their area of expertise. They’ll provide customers and members of the media who are looking for informed sources, the information they want while driving traffic to your digital sites.
Many organization leaders we work with have become recognized and sought out for speaking engagements, media interviews on TV, radio and in print publications as well as quoted in national and local publications on a regular basis.
Our thought leadership marketing program will prep your staff to be trusted spokespeople, inspire others and pave the way for positive media attention and social media sharing.
We show clients how to be consistent in crafting ideas, writing editorial copy, blogs, white papers, webinars, personal social media posts, articles and to participle in online groups and chats to get their ideas noticed.