Social media, otherwise known as “the biggest focus group in the world” – social media is a major component of any comprehensive marketing plan today. We have a team of certified social media strategists, community managers and content specialists who help your brand gain attention, drive interest and keep your audience coming back for more, despite fickle algorithms.
We use the best tools in the industry to ensure we stay on top of everything said about your brand and respond in a fast, strategic way to build audience and affinity.
Each social platform is unique. We tailor our approach accordingly to reach your business goals and show success with engagement and sentiment tracking over time.
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It takes a lot more than a random series of posts to grow your channels and integrate your marketing efforts.
Strong social media and digital presence is a key element in extending your brand reach and messaging and drawing in new customers while delighting those who already know you. Strategy development can help you increase brand awareness, target quality leads, drive sales, improve ROI, create loyalty and remain relevant.
To get the most out of a social engagement, we’ll start with a channel audit or help you determine the best channels for your brand via an audience analysis. We’ll help you develop your objectives and goals that solve your biggest challenges while being measurable, yet engaging.
Components may include a content strategy with design and video, a planning calendar, monitoring and response, customer service, data reporting and analytics, and page management. Dependent on your goals, metrics could include reach, clicks, engagement, hashtag performance, audience development or video views to name just a few. and audiences with appropriate design, video or other visual and research elements to help you achieve the best return on investment.
Community management & engagement
Community management & engagement
Community management is what should happen in online channels after the content is posted. Effective online strategies are an endless cycle of creation, response and analysis. Community relations management is interwoven throughout the process.
Being active in discussions helps others relate to your brand and brings out a human element for people to connect to. Our community relations managers will advocate for your brand and connect within the online communities you use to engage and entice customers and leads. We’ll be your voice on Google Business, Yelp, TripAdvisor, Reddit, social groups and anywhere else where people are talking about your brand or service.
A good community manager uses a variety of tactics for engaging with your audience. We’ll consistently and creatively find ways to delve into trends, host contests, chats, respond to comments and engage groups you’re a part of. When objectives are met we’ll drive traffic, increase engagement and membership.
Imagine if you could double or triple your marketing staff. With effective influencer programs, you can. Brand ambassadors, advocates, or “influencers” can be powerful and versatile promoters to raise reputation and awareness.
Influencer marketing helps to generate third party credibility for your brand, as well as general awareness for consumer and enthusiast markets.
Partnering with influencer and blogger networks can extend your reach, grow brand awareness, cultivate new audiences and maximize presence at events and during key media cycles.
We can connect you with the right influencers on social channels, blogs and at events to help amplify and authenticate your brand or event with an influencer program. We’ll help you plan and host influencer tours and provide unique influencer opportunities to ensure you’re getting the most return on your investment. Tailored programs might include unique links, results-driven strategy, copy writing, posting schedules, defined KPIs, giveaways and driving event attendance.
Creating relevant content for social media requires a deep understanding and experience with the native channel attributes. Being ingrained in how each platform operates and content is displayed and engaged with is paramount to achieving results.
Our content management and social media experts spend time exploring and evaluating each of the platforms that your brand might participate in. Whether it’s Facebook, Twitter, Instagram, YouTube, Snapchat, Tumblr, Pinterest, LinkedIn, NextDoor or others, we have specialists on staff who know the type of content that will resonate and can create it for you.
Content may include copy writing, photography, video scripts, live feeds, stories, articles, boards, pins, tweets, hashtag optimization, animation, .gifs, events and other components to garner the best results for your goals.
With nearly 80 percent of people using at least one social channel it is imperative for brands to maintain a presence. With organic social media reach at an all-time low, paid social media advertising is key to reaching your audience.
Compared to traditional advertising, social media is a cost-effective and highly targeted way to reach your intended audience. When done correctly, social media advertising conveys to users that your brand is active, listening and open to communicating with customers and interested parties.
Whether on Facebook, Twitter, LinkedIn, Snapchat, Pinterest, Tumblr, YouTube, Spotify, Yelp or another network, we can help you find people who are interested in what you have to offer and drive them toward consideration or conversion through a variety of tactics, channels, platforms and ad formats tailored to your specific audience and goals.
As technology and social media evolves, customer service evolves with it. Social media is the public face of your company and customers expect you to not only have a presence, but to respond.
For many, social media is the first tool customers use to provide feedback – the good, the bad and the ugly. False information or narratives can spread on social media quickly and it's important for your brand to communicate with your customers online while knowing that your online image reflects people’s perception of your company or organization.
Our community managers will develop a strategic social media engagement plan and serve as an extension of your team to actively respond to customers using social media before it escalates. Our dedicated monitoring and messaging development teams ensure we're listening for customer feedback and putting your brand's best foot forward in each interaction. Your customers will come to expect that your brand is consistent, timely and attentive to their needs.