At Franco, our social media programs go deeper than vanity metrics (likes and impressions). While we monitor and measure those metrics, we aim higher with our social programs to drive more meaningful action and results from social content. We have a team of certified (Facebook, Google Ads & Analytics, HubSpot and more) social media strategists, community managers and content specialists who help your brand gain attention, create action and keep your audience coming back for more, despite ever-changing algorithms. We’ve invested in tools to monitor brand and competitor mentions across a variety of social channels, so we never miss an important update and get ahead of emerging trends. We’re big believers in amplifying content across a variety of social channels, but tailoring copy and imagery to speak directly to each channel’s unique audience.