Digital Account Executive
“Digital Expertise With Empathy”
Kaitlin (Kaiti) Horn is a digital account executive responsible for supporting social media strategy and content development, email marketing, influencer programs and more. She works on a variety of nonprofit, B2B and B2C accounts, ensuring their digital strategies generate quality engagements, conversions and sales. She combines her traditional PR and communications skills, like writing and project management, with her digital expertise to creatively address client needs in a unique and integrated way.
Prior to her role at Franco, she worked as a senior content strategist in account-based marketing at White Glove. While in that role, she helped financial advisors, estate planning attorneys and related professionals grow their practices through content marketing, digital strategies and more.
Her personal values are rooted in empathy, and her favorite quote is from Paulo Coelho’s book The Alchemist: “Remember that wherever your heart is, there you will find your treasure. You’ve got to find the treasure, so that everything you have learned along the way can make sense.”
Although she grew up in the northern part of the lower peninsula (Rogers City, Mich.), she loves living in metro Detroit with her boyfriend PJ.
Kaiti chose to pursue PR because growing up, she always gravitated toward writing, reading and storytelling. Each day, her continued love for storytelling and interest in digital marketing remind her that she chose the right path.
She holds a Bachelor of Applied Arts in integrative public relations from Central Michigan University.